A roofing company spent $5,069 on ads. They made $121,800 on jobs.
137 exclusive leads in 30 days. Not shared with 4 other contractors. Not from HomeAdvisor. Leads that actually picked up the phone.
22+
Years in Business
13X
Return on Ad Spend
$37
Average Cost Per Lead
Bay Area
Based in San Ramon, CA
Case Study
A Midwest Roofing Company Was Spending $25K/Year on Shared Leads. Here's What Happened When They Tried Something Different.
Fifteen years of great work. A solid reputation. And a pipeline that ran hot one month and cold the next. Sound familiar?
137
Exclusive Leads
Not shared with competitors
$121,800
Revenue Generated
From $5,069 in ad spend
14
Jobs Booked
$8,700 average ticket
For every $1 spent, they got $24 back.
Cost per lead dropped to $37 — that's 43% lower than what they were paying on HomeAdvisor. And their close rate nearly doubled because these leads were exclusive. No bidding wars. No race to the bottom.
“I was skeptical about social media advertising for a roofing business, but these results speak for themselves. Our close rate has nearly doubled, and for the first time in years, we’ve been able to focus on the premium jobs we prefer rather than taking whatever comes our way.”
Company Owner, 15-Year Roofing Contractor
The Problem
Shared Leads Are Costing You More Than You Think
- ✗Same lead sent to 3-5 competitors
- ✗10-15% close rate on average
- ✗$80-150+ per lead
- ✗Race to the bottom on price
- ✗No control over lead volume
- ✗Prospects just price-shopping
- ✗~$1,700 cost per closed job
- ✓Leads contact YOUR company only
- ✓25-50% close rate typical
- ✓$37 per lead (case study average)
- ✓Compete on quality, not price
- ✓Scale up or down on demand
- ✓Pre-qualified, ready to talk
- ✓~$148 cost per closed job
That’s 10X lower acquisition cost per paying customer.
How It Works
From First Call to First Leads in 14 Days
Strategy Session
We learn your business, your service area, and your ideal customer. No generic playbook. We build a campaign around what makes your company different.
Campaign Build
Custom ad creative, precise local targeting, and an automated follow-up system that contacts every lead within 5 minutes. No lead goes cold.
Leads Start Flowing
Exclusive leads hit your phone and inbox. Real homeowners in your service area who chose to contact your company specifically. You see every dollar and every result.
“The quality difference in these leads versus what we were getting before is night and day. These homeowners are pre-qualified and ready to talk about their projects. We’re spending our time on meaningful consultations rather than chasing people who aren’t serious.”
Sales Manager, Roofing Contractor
💻
Tech + Marketing
Founded by a software engineer turned marketer. We build systems, not just ads.
📍
Bay Area Local
Based in San Ramon. We know this market because we live here.
📈
Data-Driven
Full dashboard access. You see every lead, every dollar, every result. No black box.
💪
22+ Years
In business since 2003. BBB accredited. Chamber of Commerce member.
Get a Custom Strategy for Your Home Services Business
No cookie-cutter pitch. No pressure. We’ll look at your service area, your competition, and your current lead sources — and show you exactly where the opportunity is.
- ✓30-minute call with the founder, not a junior rep
- ✓Specific to your trade and your market
- ✓Walk away with actionable insights even if we never work together
- ✓Zero obligation, zero cost
© 2026 Boomcycle Digital Marketing. boomcycle.com · 111 Deerwood Rd STE 200, San Ramon, CA 94583 · (925) 222-5221
