# 105 Home Services Marketing Statistics (October 2026)

- **URL:** https://boomcycle.com/blog/home-services-marketing-statistics/
- **Published:** 2026-10-01

Last Updated October 1st, 2026 The work isn't going anywhere. Professionals did 64% of the home improvement projects American homeowners took on, and do-it-yourselfers did the other 36% (U.S. Census Bureau, Oct 2024). What's changing is how a homeowner finds you. Six in ten U.S. adults now say they read the AI summaries at the top of search results (Pew Research Center, Jun 2026). So if you run a roofing, plumbing, HVAC, electrical or remodeling business, you're competing on two fronts at once. There's the job itself. Then there's the shifting mix of reviews, AI answers and lead marketplaces that decides who gets the call. Every number below links to the agency, company filing or survey that produced it, and every one carries its date. Some of it reads like bad news: remodeling growth is slowing and one big marketplace is losing pros. It's still the ground you're standing on. For the wider picture beyond the trades, see our digital marketing statistics for 2026. Key Takeaways Homeowners are projected to spend $519 billion on improvements and repairs through mid-2027 (Harvard JCHS, Jul 2026). Replacement projects such as roofing, windows and HVAC made up 49% of homeowner improvement spending in 2023 (Harvard JCHS, Mar 2025). 521,315 specialty trade contractor establishments with paid employees, employing 4,986,759 people, operated in the U.S. in 2023 (U.S. Census Bureau, Jun 2025). 330,654 of those establishments, 63% by our calculation from the Census data, had fewer than five employees (U.S. Census Bureau, Jun 2025). Another 1,986,549 specialty trade contractors operated with no paid employees in 2024, with $144.3 billion in receipts (U.S. Census Bureau, Sep 2026). HVAC mechanic and installer jobs are projected to grow 11% from 2025 to 2035, with about 40,600 openings a year (U.S. Bureau of Labor Statistics, Aug 2026). Construction needs an estimated 349,000 net new workers in 2026 (Associated Builders and Contractors, Jan 2026). 31% of consumers will only use a business rated 4.5 stars or higher, up from 17% a year earlier (BrightLocal, Feb 2026). 47% of consumers won't use a business with fewer than 20 reviews, and only 9% will use one with five or fewer (BrightLocal, Feb 2026). Use of ChatGPT and other AI tools for local business recommendations jumped from 6% to 45% in a year (BrightLocal, Feb 2026). Google users clicked a traditional search result on 8% of visits when an AI summary appeared, versus 15% when none did (Pew Research Center, Jul 2025). Angi's 15.5 million Service Requests produced 20.2 million Leads in 2025, down from 17.2 million and 24.4 million in 2024. The drop came from its third-party Network channel; leads from Angi's own channels rose 14% (Angi Inc., Feb 2026). How big is the home improvement market, and what are homeowners buying? The market cooled, but it cooled from a record. And the work that's held up best is the work homeowners can't put off. A leaking roof won't wait. Figure 1: Roofing, kitchens and HVAC carry the biggest dollar totals, while HVAC and flooring lead on sheer number of projects, so the trades with the most jobs aren't always the ones with the most money. Source: U.S. Census Bureau and U.S. Department of Housing and Urban Development, 2023 Home Improvements (American Housing Survey infographic), Oct 2024. Chart drawn by Boomcycle Digital Marketing from the figures the source published, 30 Sep 2026. How much do Americans spend on home improvement and repairs? More than $600 billion a year at the recent peak. It depends on who's counting, and how. The sources below measure different things over different periods. Don't add them up. Home improvement and repair spending jumped from $404 billion in 2019 to $611 billion in 2022 and was expected to stay above $600 billion through 2025 (Harvard JCHS, Mar 2025). The remodeling market still sits 50% above its pre-pandemic level (Harvard JCHS, Mar 2025). The average homeowner spent almost $4,700 on improvements in 2023, nearly 9% above the 2007 boom (Harvard JCHS, Mar 2025). Homeowners spent $827 billion on improvements across 2021 to 2023. That's a three-year survey total, not an annual figure (U.S. Census Bureau, Oct 2024). The Home Depot sizes its own total addressable market, consumer and pro combined, at about $1.1 trillion. It's a retailer's estimate of its market, not a measure of homeowner spending (The Home Depot, Dec 2025). Is remodeling spending growing or slowing in 2026? Slowing. The dollar total is still huge, but the growth rate is flattening toward zero. Year-over-year growth in renovation and repair spending is expected to slow to just 0.5% in the second quarter of 2027 (Harvard JCHS, Jul 2026). Private residential construction, a broader series that includes improvements, ran at a seasonally adjusted annual rate of $859.0 billion in July 2026, 1.3% below June (U.S. Census Bureau, Sep 2026). The monthly Census change carries a wide margin of error. Call it soft. A slowdown from a record high still leaves more work than most contractors can take on. What jobs do homeowners hire pros to do? Mostly the replacements a house forces on its owner: water heaters, HVAC, floors and roofs. 51.6 million of 86.9 million homeowners, or 59%, made improvements (U.S. Census Bureau, Oct 2024). Among them, the most common projects were water heaters, dishwashers or garbage disposals (32%), HVAC (25%), and flooring, paneling or ceiling tiles (21%) (U.S. Census Bureau, Oct 2024). The median owner spent $6,500 on improvements (U.S. Census Bureau, Oct 2024). Roofing had the highest median of the projects the survey listed, at $10,000 (U.S. Census Bureau, Oct 2024). HVAC projects came in at a median of $5,500 (U.S. Census Bureau, Oct 2024). Kitchen remodels ran a median of $8,000 and bathroom remodels $5,000 (U.S. Census Bureau, Oct 2024). 14.7 million homeowners, 28% of those who improved their homes, made energy efficiency upgrades (U.S. Census Bureau, Oct 2024). Homeowners spent $139 billion on improvements affecting home energy use in 2023, nearly four times the 2003 amount (Harvard JCHS, Mar 2025). Why do older homes bring in more work? They need more of everything, and America's houses have never been older. The housing stock hit a median age of 44 years in 2023. Homes built before 1980 saw 24% higher improvement spending and 76% higher maintenance spending than homes built since 2010 (Harvard JCHS, Mar 2025). New owners of older homes spent a median of $3,900 a year on upkeep, against about $1,500 for owners who'd lived in one for 10 years or more, in 2021 survey data (U.S. Census Bureau, Oct 2023). Disaster repair spending reached $49 billion in 2022 to 2023, up from $16 billion two decades earlier (Harvard JCHS, Mar 2025). Owners 65 and older contributed 27% of improvement outlays in 2023, up from 14% two decades earlier (Harvard JCHS, Mar 2025). New owner, old house, big to-do list. That's the customer most trades want. How crowded is the home services contractor market? The homeowner picking a contractor is choosing from a crowd of very small businesses. Most look alike from the street. The Census Bureau counts businesses with employees and businesses without them in two separate series, so they stay separate here. Figure 2: Every industry loses its biggest share of new businesses in year one, and construction's first-year drop was the steepest of the major groups, which is why a young trade business has to find customers fast. Source: U.S. Bureau of Labor Statistics, The Economics Daily: 34.7 percent of business establishments born in 2013 were still operating in 2023, Jan 2024. Chart drawn by Boomcycle Digital Marketing from the figures the source published, 30 Sep 2026. How many trade contractors compete for the same homeowners? Hundreds of thousands with a payroll. Every trade has a crowd. These counts are 2023 establishments with paid employees. An establishment is one location, and a company can have several. 135,337 residential remodelers (U.S. Census Bureau, Jun 2025). 117,969 landscaping services (U.S. Census Bureau, Jun 2025). 111,207 plumbing, heating and air-conditioning contractors (U.S. Census Bureau, Jun 2025). 83,342 electrical contractors (U.S. Census Bureau, Jun 2025). 38,280 painting and wall covering contractors (U.S. Census Bureau, Jun 2025). 32,219 finish carpentry contractors (U.S. Census Bureau, Jun 2025). 25,519 roofing contractors (U.S. Census Bureau, Jun 2025). 18,258 masonry contractors (U.S. Census Bureau, Jun 2025). 17,989 flooring contractors (U.S. Census Bureau, Jun 2025). 16,535 exterminating and pest control services (U.S. Census Bureau, Jun 2025). 10,685 tile and terrazzo contractors (U.S. Census Bureau, Jun 2025). 9,142 siding contractors (U.S. Census Bureau, Jun 2025). How small is the typical trade business? Tiny. Most trade shops with a payroll have fewer than five people on it, and most without a payroll are sole proprietorships. 1,802,156 of the specialty trade businesses with no paid employees in 2024, or 91% by our calculation from the Census data, were individual proprietorships (U.S. Census Bureau, Sep 2026). Plumbing, heating and air-conditioning contractors employ 65% of the country's plumbers, pipefitters and steamfitters, and another 8% are self-employed (U.S. Bureau of Labor Statistics, Aug 2026). Size doesn't show online. A one-truck outfit and a 40-person firm can look identical in a search result, and reviews, photos and a clear service area are often the only way a homeowner tells them apart before picking up the phone. How long do new construction businesses last? Four in ten last a decade. That beats the private-sector average, even though year one hits construction harder than any other major industry. Construction took the sharpest first-year hit of any major industry group. Only 76.0% of construction establishments born in March 2013 were still open a year later (U.S. Bureau of Labor Statistics, Jan 2024). 40.1% of those construction establishments were still operating in March 2023, against 34.7% across all private industries (U.S. Bureau of Labor Statistics, Jan 2024). Is there a shortage of skilled tradespeople? For most trades the limit isn't demand. It's people. The contractors who come out ahead are the ones who can pick which jobs to take. Figure 3: HVAC technician jobs are projected to grow more than three times as fast as the average U.S. job over the next decade, a gap that shows up as long hiring searches and booked-out schedules. Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Heating, Air Conditioning, and Refrigeration Mechanics and Installers, Aug 2026. Chart drawn by Boomcycle Digital Marketing from the figures the source published, 30 Sep 2026. How fast will trade jobs grow through 2035? Faster than average in most trades. HVAC leads. Most openings come from replacing people who retire or leave, not from brand-new positions. Electricians: employment projected to grow 9%, with about 72,700 openings a year (U.S. Bureau of Labor Statistics, Aug 2026). Plumbers, pipefitters and steamfitters: 7% growth and about 42,000 openings a year (U.S. Bureau of Labor Statistics, Aug 2026). Roofers: 5% growth and about 12,000 openings a year (U.S. Bureau of Labor Statistics, Aug 2026). Carpenters: 4% growth and about 62,800 openings a year (U.S. Bureau of Labor Statistics, Aug 2026). Construction and maintenance painters: 3% growth and about 24,900 openings a year (U.S. Bureau of Labor Statistics, Aug 2026). Our guides on SEO for HVAC contractors and local SEO for electricians cover what that demand looks like in search. How many workers does construction need to hire? Hundreds of thousands a year, by the industry's own estimate, and the number climbs in 2027. Associated Builders and Contractors estimates the industry will need to bring in 456,000 new workers in 2027 (Associated Builders and Contractors, Jan 2026). Construction had 251,000 job openings in August 2026, a 2.9% openings rate. The August figure is preliminary (U.S. Bureau of Labor Statistics, Sep 2026). ABC's figure comes from its own model. Treat it as an estimate, and keep in mind that the federal openings count gets revised every month, so the August number here may look different by the time the next report lands. What do trade workers earn, and how old is the workforce? Median pay runs from the mid-$50,000s to the low $60,000s, and the typical tradesperson is around 40. Plumbers, pipefitters and steamfitters earned a median $63,800 in May 2025 (U.S. Bureau of Labor Statistics, Aug 2026). Electricians earned a median $63,190 (U.S. Bureau of Labor Statistics, Aug 2026). HVAC mechanics and installers earned a median $61,010 (U.S. Bureau of Labor Statistics, Aug 2026). Roofers earned a median $55,440 (U.S. Bureau of Labor Statistics, Aug 2026). Electricians held about 821,000 jobs in 2025 (U.S. Bureau of Labor Statistics, Aug 2026). The median age of employed electricians was 39.6 in 2025 (U.S. Bureau of Labor Statistics, Feb 2026). For HVAC mechanics and installers it was 39.9 (U.S. Bureau of Labor Statistics, Feb 2026). For plumbers, pipefitters and steamfitters it was 40.2 (U.S. Bureau of Labor Statistics, Feb 2026). Roofers skewed youngest of the four, at 36.6 (U.S. Bureau of Labor Statistics, Feb 2026). 402,000 of the 8.49 million employed construction and extraction workers were 65 or older in 2025 (U.S. Bureau of Labor Statistics, Feb 2026). How much do reviews and star ratings decide who gets hired? The bar moved in a single year. A rating that looked fine in 2025 now screens a contractor out for a growing share of buyers, and your Google Business Profile is usually where that first judgment happens. BrightLocal's survey covers all local businesses, not home services alone, and its year-over-year swings come from a panel of 1,002 U.S. adults. Read the jumps as direction, not precision. Figure 4: Every expectation on this chart rose in a year except Google's share as a review source, which fell while Apple Maps nearly doubled, so a contractor's reviews now have to be recent, plentiful and visible in more than one place. Source: BrightLocal, Local Consumer Review Survey 2026, Feb 2026. Chart drawn by Boomcycle Digital Marketing from the figures the source published, 30 Sep 2026. How high does a contractor's star rating need to be? Higher than last year, and backed by reviews written in the last few weeks. 97% of consumers read reviews for local businesses, and 41% now always do, up from 29% (BrightLocal, Feb 2026). 74% look for reviews written in the last three months, and 32% want reviews from the last two weeks, up from 20% (BrightLocal, Feb 2026). 85% are more likely to use a business after reading positive reviews, while negative reviews deter 77% (BrightLocal, Feb 2026). After reading positive reviews, 54% go on to check the business's website (BrightLocal, Feb 2026). Google's share as a review source dipped from 83% to 71%, while Apple Maps rose from 14% to 27% (BrightLocal, Feb 2026). Fresh reviews need an easy ask. Here's how to find your Google reviews link. Do review replies and fake-review rules change who gets hired? Replies help. Buying fake reviews now breaks a federal rule that can carry civil penalties. 80% of consumers are more likely to use businesses that respond to every review, and 42% are unlikely to use one that ignores its reviews (BrightLocal, Feb 2026). The most trusted signal is a review backed up by others with similar sentiment (56%). An owner response ranks fifth, at 37% (BrightLocal, Feb 2026). The FTC's final rule bans buying or selling fake reviews and testimonials, including AI-generated ones, and lets the agency seek civil penalties against knowing violators. The Commission voted 5-0 (Federal Trade Commission, Aug 2024). Yelp users had submitted 330.2 million reviews by the end of 2025, up 7%. Of those, 300.3 million were on business pages and 29.9 million had been removed, either by Yelp for breaking its terms of service or by the people who wrote them (Yelp Inc., Feb 2026). Fake reviews are a different fight. We've written up six surprising truths about fighting fake Google reviews. For how reviews feed into the map results, see how local SEO and Google Maps optimization works. How do home services lead marketplaces work? Marketplaces publish more about how they operate than most contractors ever read. Their SEC filings answer the questions contractors actually ask. It's all in the companies' own words. Figure 5: Angi's own quarterly tables show service requests, leads and active pros all lower than a year earlier, the clearest public window into how a large lead marketplace is changing. Source: Angi Inc., Angi Reports Q2 2026 (Exhibit 99.1, SEC EDGAR), Aug 2026. Chart drawn by Boomcycle Digital Marketing from the figures the source published, 30 Sep 2026. How does a lead marketplace turn one request into leads? By Angi's own definition, one homeowner request can produce more than one lead. Angi defines a Lead as a connection between a consumer and a Pro resulting from a Service Request, and states that a single Service Request can result in multiple Leads (Angi Inc., Feb 2026). Angi's lead revenue includes fees Pros pay for consumer matches, whether or not the Pro ends up doing the job, and Angi reports that it keeps a reserve for credits it may issue to Pros (Angi Inc., Feb 2026). In 2025, Pros bought full-priced leads within a monthly budget, discounted leads in a subscription package, double opt-in leads a la carte, and pre-priced offerings (Angi Inc., Feb 2026). Angi's Network revenue fell 72% after it rolled out what it calls "homeowner choice" in January 2025, while its Proprietary revenue rose 17% (Angi Inc., Feb 2026). Google's Local Services Ads charge per lead. Leads judged invalid or low quality aren't charged, and charged leads can be credited later if they're reassessed as low quality (Google, Sep 2026). Yelp earns most of its advertising revenue from cost-per-click ads and lets Services businesses send competing quotes through its Request-a-Quote feature (Yelp Inc., Feb 2026). How many pros compete on lead marketplaces? Fewer on Angi than a year ago, going by its own filings. Angi's Average Monthly Active Pros fell from 152,000 in 2024 to 122,000 in 2025, down 19% (Angi Inc., Feb 2026). The count was about 106,000 in the second quarter of 2026, down 17% from 126,000, with average monthly churn of 6.0%, improved from 6.8% a year earlier (Angi Inc., Aug 2026). The same quarter brought 4.31 million Service Requests and 4.84 million Leads, down 6% and 13% (Angi Inc., Aug 2026). Consumers used at least one Angi business to find a Pro for about 15 million projects in the 12 months to June 30, 2026 (Angi Inc., Aug 2026). Thumbtack says it has more than 300,000 pros and more than 90 million projects started on its platform. Those are the company's own figures. It's privately held and doesn't publish annual or quarterly financial reports (Thumbtack, Sep 2026). Marketplaces are one way in. The other is being found under your own name, and here's how local SEO and Google Maps optimization works. What did the FTC charge HomeAdvisor with? Misrepresenting the leads it sold, according to the agency's complaint. The case ended in a consent order. The FTC charged that since at least mid-2014 HomeAdvisor had made false, misleading or unsubstantiated claims about the quality and source of the leads it sells to service providers (Federal Trade Commission, Apr 2023). The final order requires HomeAdvisor to pay up to $7.2 million for redress (Federal Trade Commission, Apr 2023). Under the consent agreement, HomeAdvisor neither admits nor denies the complaint's allegations (Federal Trade Commission, Apr 2023). How fast are homeowners and small businesses adopting AI? Homeowners are moving to AI answers faster than the businesses they hire. Watch the labels. Unless a line says construction, the business figures below cover all industries. Figure 6: When Google showed an AI summary, people clicked fewer regular results and were more likely to end their browsing right there, which means fewer homeowners ever reach a contractor's own website. Source: Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results, Jul 2025. Chart drawn by Boomcycle Digital Marketing from the figures the source published, 30 Sep 2026. How often do AI summaries replace the click? Often. When a summary appears, fewer people click through and more of them stop searching. Pew's browsing data comes from March 2025. Pew hasn't repeated the study since. About one in five Google searches in the study produced an AI summary, 18% of all searches (Pew Research Center, Jul 2025). 58% of the 900 panelists ran at least one Google search that month that produced an AI summary (Pew Research Center, Jul 2025). Users clicked a link inside the summary itself on just 1% of visits (Pew Research Center, Jul 2025). Browsing sessions ended on 26% of pages with an AI summary, against 16% of pages with only traditional results (Pew Research Center, Jul 2025). Alphabet says Google's AI Mode has passed 1 billion monthly active users and that AI features in Search send billions of clicks to websites every week. Those are the company's own statements (Alphabet, Jul 2026). Being named inside the answer is its own job. Ranking a blue link isn't enough. We break down the difference in SEO vs GEO. Are homeowners asking chatbots for local recommendations? A fast-growing share are. BrightLocal's recommendation figure in the Key Takeaways covers all local businesses, not home services alone. About half of U.S. adults (49%) now use AI chatbots, up from a third in 2024 (Pew Research Center, Jun 2026). 44% of U.S. adults use ChatGPT, up from 34% a year earlier (Pew Research Center, Jun 2026). About four in ten U.S. adults use chatbots to search for information (Pew Research Center, Jun 2026). Start with your profile. Our Google Business Profile ranking tactics cover the basics, and our page on local SEO and Google Maps optimization explains how we approach it. How many small businesses use AI? (all industries) About one in five firms by the Census count. The smallest firms aren't moving. Overall business AI use hovered between 17% and 20% from December 2025 to May 2026 (U.S. Census Bureau, May 2026). Fewer than 20% of firms with four or fewer employees reported using AI, and use among firms under 20 employees didn't change significantly (U.S. Census Bureau, May 2026). 37% of firms with at least 250 employees reported using AI (U.S. Census Bureau, May 2026). 15.4% of construction businesses reported using AI in a business function in the Census Bureau's survey collected September 7 to 20, 2026, up from 7.4% in November 2025 (U.S. Census Bureau, Business Trends and Outlook Survey, Sep 2026). 18% of firms used AI in a business function from November 2025 to January 2026, rising to 32% on an employment-weighted basis (U.S. Census Bureau, Apr 2026). 46% of small employer firms, those with 1 to 499 employees, report using AI, and 15% more plan to start. It's a different survey and population from the Census figures, so don't compare them directly (Federal Reserve Banks, Mar 2026). Among small firms using AI, writing or marketing is the top use (83%), and 31% report higher sales (Federal Reserve Banks, Mar 2026). Reaching customers and growing sales was the most commonly reported operational challenge for small employer firms (Federal Reserve Banks, Mar 2026). Glossary A few terms used on this page. For more, see the Boomcycle glossary. AHS: American Housing Survey, run by the Census Bureau for the Department of Housing and Urban Development. AI summary (AI Overview): the AI-written answer Google shows above traditional results. AI Mode: Google's conversational AI search experience. CPC: cost per click. Establishment vs firm: an establishment is one physical location. A firm can own several. GEO: generative engine optimization, making a business citable by AI answer engines. JCHS: Joint Center for Housing Studies of Harvard University. JOLTS: Job Openings and Labor Turnover Survey, published by the Bureau of Labor Statistics. LSA: Google Local Services Ads, billed per lead. NAICS: North American Industry Classification System. Code 238 covers specialty trade contractors. Nonemployer: a business with no paid employees. SAAR: seasonally adjusted annual rate. Methodology and Sources Every statistic on this page traces to the organization that produced it: a federal agency, a university research center, a company's own SEC filing or statement, or the survey firm that ran the study. No roundups, and no other statistics pages. Where our own arithmetic appears, such as a percentage worked out from Census counts, the line says so, and figures a company states about itself are labeled as the company's own rather than presented as independent measurement. The page is refreshed monthly. Each source updates on its own schedule. Sources Harvard JCHS, Remodeling Spending Poised for Further Slowdown (July 2026) Harvard JCHS, Improving America's Housing 2025, press release (March 2025) Harvard JCHS, Improving America's Housing 2025 (March 2025) U.S. Census Bureau and HUD, 2023 Home Improvements, American Housing Survey infographic (October 2024) U.S. Census Bureau, Cost of Improving and Maintaining Older Homes Higher for New Owners (October 2023) U.S. Census Bureau, Construction Spending (September 2026 release) U.S. Census Bureau, County Business Patterns: 2023 U.S. Census Bureau, Nonemployer Statistics: 2024 U.S. Census Bureau, AI use among businesses, Business Trends and Outlook Survey (May 2026) U.S. Census Bureau, Business Trends and Outlook Survey, sector data (September 2026 release) U.S. Census Bureau, Center for Economic Studies, CES-WP-26-25 (April 2026) The Home Depot, Strategic Update (December 2025) U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Heating, Air Conditioning, and Refrigeration Mechanics and Installers U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Electricians U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Plumbers, Pipefitters, and Steamfitters U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Roofers U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Carpenters U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Painters, Construction and Maintenance U.S. Bureau of Labor Statistics, The Economics Daily, business establishment survival (January 2024) U.S. Bureau of Labor Statistics, Job Openings and Labor Turnover Survey, Table 1 (September 2026) U.S. Bureau of Labor Statistics, Current Population Survey, Table 11b (2025 annual averages) Associated Builders and Contractors, 2026 workforce shortage estimate (January 2026) BrightLocal, Local Consumer Review Survey 2026 (February 2026) Federal Trade Commission, final rule banning fake reviews and testimonials (August 2024) Federal Trade Commission, final order against HomeAdvisor (April 2023) Federal Trade Commission, In the Matter of HomeAdvisor, Inc., Decision and Order (April 2023) Yelp Inc., Form 10-K for fiscal 2025 (February 2026) Angi Inc., Form 10-K for fiscal 2025 (February 2026) Angi Inc., Angi Reports Q2 2026 (August 2026) Angi Inc., Form 10-Q for the quarter ended June 30, 2026 (August 2026) Google, Local Services Help: How leads work (accessed September 2026) Thumbtack, About (accessed September 2026) Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results (July 2025) Pew Research Center, Americans and AI 2026 (June 2026) Alphabet, Q2 2026 earnings remarks (July 2026) Federal Reserve Banks, 2026 Report on Employer Firms, Small Business Credit Survey (March 2026)