One roofing company spent $5,069 on ads. They made $121,800.
137 exclusive leads in 30 days. Not shared with 4 other contractors. Not from HomeAdvisor. Leads that actually picked up the phone.
A Midwest Roofing Company Was Spending $25K/Year on Shared Leads. Here's What Happened When They Tried Something Different.
Fifteen years of great work. A solid reputation. And a pipeline that ran hot one month and cold the next. Sound familiar?
For every $1 spent, they got $24 back.
Cost per lead dropped to $37 — that's 43% lower than what they were paying on HomeAdvisor. And their close rate nearly doubled because these leads were exclusive. No bidding wars. No race to the bottom.
"I was skeptical about social media advertising for a roofing business, but these results speak for themselves. Our close rate has nearly doubled, and for the first time in years, we've been able to focus on the premium jobs we prefer rather than taking whatever comes our way."
Shared Leads Are Costing You More Than You Think
- Same lead sent to 3-5 competitors
- 10-15% close rate on average
- $80-150+ per lead
- Race to the bottom on price
- No control over lead volume
- Prospects just price-shopping
- ~$1,700 cost per closed job
- Leads contact YOUR company only
- 25-50% close rate typical
- $37 per lead (case study average)
- Compete on quality, not price
- Scale up or down on demand
- Pre-qualified, ready to talk
- ~$148 cost per closed job
That's 10X lower acquisition cost per paying customer.
From First Call to First Leads in 14 Days
"The quality difference in these leads versus what we were getting before is night and day. These homeowners are pre-qualified and ready to talk about their projects. We're spending our time on meaningful consultations rather than chasing people who aren't serious."
Get a Custom Strategy for Your Home Services Business
No cookie-cutter pitch. No pressure. We'll look at your service area, your competition, and your current lead sources — and show you exactly where the opportunity is.
- 30-minute call with the founder, not a junior rep
- Specific to your trade and your market
- Walk away with actionable insights even if we never work together
- Zero obligation, zero cost
