Bay Area Home Services Marketing

One roofing company spent $5,069 on ads.

They made $121,800.

137 exclusive leads in 30 days. Not shared with 4 other contractors. Not from HomeAdvisor. Leads that actually picked up the phone.

★★★★★

5.0 from 30+ Google Reviews

22+

Years in Business

13X

Return on Ad Spend

$37

Average Cost Per Lead

Bay Area

Based in San Ramon, CA

Case Study

A Midwest Roofing Company Was Spending $25K/Year on Shared Leads. Here's What Happened When They Tried Something Different.

Fifteen years of great work. A solid reputation. And a pipeline that ran hot one month and cold the next. Sound familiar?

137

Exclusive Leads

Not shared with competitors

$121,800

Revenue Generated

From $5,069 in ad spend

14

Jobs Booked

$8,700 average ticket

Ad Spend

$5,069

Revenue Generated

$121,800

For every $1 spent, they got $24 back.

Cost per lead dropped to $37 — that’s 43% lower than what they were paying on HomeAdvisor. And their close rate nearly doubled because these leads were exclusive. No bidding wars. No race to the bottom.

“I was skeptical about social media advertising for a roofing business, but these results speak for themselves. Our close rate has nearly doubled, and for the first time in years, we’ve been able to focus on the premium jobs we prefer rather than taking whatever comes our way.”

Company Owner, 15-Year Roofing Contractor

The Problem

Shared Leads Are Costing You More Than You Think

Shared Leads (HomeAdvisor, Angi)

Same lead sent to 3-5 competitors
10-15% close rate on average
$80-150+ per lead
Race to the bottom on price
No control over lead volume
Prospects just price-shopping
~$1,700 cost per closed job

Exclusive Leads (Our Approach)

Leads contact YOUR company only
25-50% close rate typical
$37 per lead (case study average)
Compete on quality, not price
Scale up or down on demand
Pre-qualified, ready to talk
~$148 cost per closed job

That's 10X lower acquisition cost per paying customer.

How It Works

From First Call to First Leads in 14 Days

1

Strategy Session

We learn your business, your service area, and your ideal customer. No generic playbook. We build a campaign around what makes your company different.

2

Campaign Build

Custom ad creative, precise local targeting, and an automated follow-up system that contacts every lead within 5 minutes. No lead goes cold.

3

Leads Start Flowing

Exclusive leads hit your phone and inbox. Real homeowners in your service area who chose to contact your company specifically. You see every dollar and every result.

“The quality difference in these leads versus what we were getting before is night and day. These homeowners are pre-qualified and ready to talk about their projects. We’re spending our time on meaningful consultations rather than chasing people who aren’t serious.”

Sales Manager, Roofing Contractor

💻

Tech + Marketing

Founded by a software engineer turned marketer. We build systems, not just ads.

📍

Bay Area Local

Based in San Ramon. We know this market because we live here.

📈

Data-Driven

Full dashboard access. You see every lead, every dollar, every result. No black box.

💪

22+ Years

In business since 2003. BBB accredited. Chamber of Commerce member.

Get a Custom Strategy for Your Home Services Business

No cookie-cutter pitch. No pressure. We’ll look at your service area, your competition, and your current lead sources — and show you exactly where the opportunity is.

Book Your Free Strategy Session

We’ll follow up within 24 hours to schedule.

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