Case Study
A Midwest Roofing Company Was Spending $25K/Year on Shared Leads. Here's What Happened When They Tried Something Different.
Fifteen years of great work. A solid reputation. And a pipeline that ran hot one month and cold the next. Sound familiar?
137
Exclusive Leads
Not shared with competitors
$121,800
Revenue Generated
From $5,069 in ad spend
14
Jobs Booked
$8,700 average ticket
For every $1 spent, they got $24 back.
Cost per lead dropped to $37 — that's 43% lower than what they were paying on HomeAdvisor. And their close rate nearly doubled because these leads were exclusive. No bidding wars. No race to the bottom.
“I was skeptical about social media advertising for a roofing business, but these results speak for themselves. Our close rate has nearly doubled, and for the first time in years, we’ve been able to focus on the premium jobs we prefer rather than taking whatever comes our way.”
Company Owner, 15-Year Roofing Contractor
