How to Give Boomcycle Access to Your Google Web Analytics

Google Analytics/Google Tag Manager/Google Search Console

August 23, 2021

This document walks through the process of granting access to the Boomcycle team for existing Google Analytics, Google Tag Manager and Google Search Console accounts.

Google Analytics

Step 1: Open Your Settings in Google Analytics

Sign in to your Google Analytics account and choose the site for which you’d like to grant access:

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Then, click the Admin option.

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Now you’ll notice there’s a User Management link under every column. That’s because there are 3 levels of access: Account, Property and View:

  • Account: Allow users to add other users, add additional websites, and link AdWords and AdSense data.

  • Property: Allow users to access the tracking code, adjust the retargeting code and adjust settings on a particular website.

  • View: Allow users to view reports, add goals and content groupings.

The Boomcycle team requires edit access at the Account level

To grant that, click the Account Access Management link under the Account column.

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Step 2: Add Permissions to a User

Now you’ll be asked to enter the email of the user to whom you’d like to give access. You can give permissions to manage users, collaborate, edit or read and analyze. The Boomcycle team will need Edit access.

First, click the “+” icon.

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Then, click “add new users” from the drop-down.

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Finally, add the email address you want to share access to.

You can select Notify this user by email to send a notification to each user you’re adding. Then, click Add. 

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Google Tag Manager

The Google Tag Manager (GTM) platform lets marketers install and adjust tags on your website. These are essential for website improvements, form tracking, and platform integrations (such as Google Analytics)—without requiring code adjustments on your website. 

Step 1: Log Into Your Account

First, log into your Google Tag Manager account at https://tagmanager.google.com/

Step 2: Enter Account Administrative View

  • First, click into the account or container you would like to add an agency to. 

  • Then, click “Admin” in the upper left-hand corner to access the GTM administrative view.

Google Tag Manager menu

You can also jump straight to the administrative view by clicking on the cog icon next to the account.

Settings cog on Google Tag Manager

Step 3: Select “User Management”

Under the “Container” tab, click on “User Management.” Here you can add users, remove users, modify permissions, and view a full list of everyone who has access to your account.

Google Tag Manager user management

Step 4: Click the Blue Plus Sign

Click the blue plus sign button in the top right corner of your screen, and select “Add users.” This will bring you to the GTM invitation.

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Step 5: Enter User Information

Enter the email address of the user(s) you would like to add. The Google Tag Manager invitation will go directly to their email address.

agency email address option in Google Tag Manager

Step 6: Set Permissions


The Boomcycle team requires Publish access to your GTM container. You grant this permission by clicking the checkbox as in the screenshot below:

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Step 7: Click “Invite”

Finally, click the blue “Invite” button to send account access. Once they accept the invitation, your agency will then be able to start working in your Google Tag Manager account. 

 

Google Search Console

There are three levels of user access in GSC:

  • Owner: Has full control over properties in Search Console. Owners can add and remove other users, configure settings, view all data, and use all tools. A property must have at least one verified owner, or no users will have access to the property. There are two types of owners, both have the same permissions:

  • Verified owner: Someone who verified ownership of the property using a token to prove ownership.

  • Delegated owner: Someone granted ownership status, using Webmaster Central, by a verified owner. If a property loses all verified owners, then delegated owners, along with all other users, will lose access to the property. This owner type has no verification token, so deleting this owner can be done easily in Search Console by any other owner.

  • Full user: Has view rights to all data and can take some actions.

  • Restricted user: Has simple view rights on most data.

The Boomcycle team requires owner access to the client’s GSC property.

How to Add a User to Google Search Console

Step 1: Navigate to search.google.com and log in.

Step 2: Select the correct property from the “search property” drop down.

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Step 3: Next, select the settings of your web property.

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Step 4: Under settings select users and permissions.

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Step 5: In the Users and permissions settings click the three dots next to an owner’s email address:

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Step 6: Add a new owner

This loads the manage property owners screen where you can add a new verified user by clicking the add an owner button:

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Step 7:  Notify the Boomcycle team that access has been granted