Paid Search Advertising Services with Google Ads & Bing

How Do Google Ads Work?

In a Google Ads (formerly known as “AdWords“) paid search campaign, you only pay when a user clicks on your advertisement.

You “bid” for your ad’s position in the search results.

Then the advertising engine “ranks” your ad against your competitors based on your bid amount, your ad and landing page’s quality score.

The ad position relies on a real-time auction to determine which ads appear in which positions. If a competitor is bidding $10 on a keyword, and you are bidding $5, chances are their ad will appear before your ad, all other considerations being equal.

Unlike “organic” search management, paid search can be visible immediately depending on how your campaign is managed.

Paid search is effective for high value service and product companies, including:

• Family Law, Business & Personal Injury Attorneys
• Roofers and other high-value home services
• Technical consultants
• Realtors
• Educational institutions
• Automotive repair
• Financial consultants and more

Google encourages business owners to manage their own advertising. However, without expert knowledge, you are likely to make expensive mistakes.

Don’t waste a single advertising dollar. Let Boomcycle’s expert paid search advertising geniuses manage your search campaign for you.