The first impression that your business makes these days is likely to be on a smartphone or tablet. If you want to engage that potential client, your website must be legible and easy to use on a mobile device. And it’s not just customers who want to use mobile-friendly websites: Google wants your website to be mobile-friendly as they aim to serve pages that give users the best experience possible.
In years gone by, businesses would create multiple websites: one for desktop viewers, and another for “mobile”. This meant that two completely different websites had to be architected, graphically designed, built and maintained. But these days, mobile (and much larger) devices account for an astonishing variety of screen sizes and aspect ratios. There are far more permutations than just “mobile” and “not mobile”. So how can all these devices best be served?
The Responsiveness “Test”
Most CEOs and business owners have no idea whether their company’s website is “responsive”. However, responsiveness is really a simple test that you can perform right now. When you look at your company’s site on your smartphone or tablet, is it hard to read? Can someone actually take action without having to zoom in on the images and text (and then do a lot of scrolling)?
Of course, there are many factors involved with mobile friendliness and usability including the speed at which the content is delivered, Mobile friendliness/usability is becoming a key factor in ranking on Google. How does your current website stack up on mobile devices?
Yes, Boomcycle designs responsive websites, among the myriad services we provide our valuable clients.
We typically build our client’s responsive websites on top of the popular WordPress framework. WordPress ensures:
- Dependability (your website stays running and responsive to your clients)
- Flexibility – your website can be quickly updated with your latest products and services
- Extensibility – you can add new options and services to your website, usually with minimal downtime.