SEARCH ENGINE OPTIMIZATION FOR BUSINESS
How Do Your Ideal Prospects Find You?
Boomcycle specializes in SEO, helping your business increase visibility online.
Over 90% of online experiences start with a search engine.
Today in the U.S., search traffic is mostly attributed to Google, although there are other search engines like Bing and Yahoo.
And YouTube, while not technically a “search engine”, actually receives the 2nd most search traffic after Google.
- Your business needs to be visible to the search engines, especially Google. Organic (i.e., non-paid) search is responsible for over 90% of search traffic.
- Your website needs to be “mobile friendly” — that is, usable, fast and legible on mobile devices, primarily smartphones but also tablets.
Since Google is by far the most popular search engine, your website should attempt, as closely as possible, to stay within the guidelines that Google provides.
How People Search
Over half of people’s search queries are four words or longer.
People are searching for very specific things. And the more specific, the higher the buyer intent.
You can be visible to more specific searches by putting content on your website that appeals to these types of inquiries.
The last time someone searched for a men’s wedding ring from a local jeweler, it may have gone this way:
- Jewelers (oops, I need a place near me)
- jewelry stores (okay, there are some stores – what am I actually looking for?)
- wedding rings (oh, this is mostly for ladies)
- wedding rings for men (this is a decent list, but I need something close…)
- wedding rings for men near me
Voila! The searcher was presented with a list of stores near their current location that featured men’s wedding rings.
Users do get specific in order to get a better hit on what they’re looking for. In fact, over half of people’s search queries are four words or longer.
An Opportunity for Search Visibility
Were you the jewelry store in this scenario, this is an opportunity to create a page on your website that focuses on men’s wedding rings.
Creating a specific page with the title “Wedding Rings for Men” (Google will take care of the “near me” piece) and content laser-focused on this one topic will result in searchers being presented with precisely the information they were searching for.
Google likes this and will reward this page and business with visibility.
Search Strategies for Your Business
Of course, this type of search engine strategy can be extended to include any product or service that your company offers.
If the idea of creating specific pages for every conceivable product or service that you offer seems overwhelming, you can simply start with a page or two targeted at your highest margin opportunities.
For example, if you are a dentist, and your highest value-per-minute service is providing patients with porcelain veneers, then start by creating a page dedicated to that service.
What Are People Searching For?
If you’re having trouble selling blue widgets, it may be because there is no demand for blue widgets.
As a marketer, you need to sell into the demand, not try to create the demand itself.
At Boomcycle Digital Marketing, we work with a variety of tools and techniques that help us understand what people are actually looking for. We can also determine what kinds of questions they’re asking, which helps us develop the kind of content you’re reading now.
Creating demand is the single most expensive business activity ever conceived. Some businesses and entrepreneurs get lucky, and create a product or service that the world wanted, but simply couldn’t conceive of it.
Some people win the lottery too.
A far simpler process is to find out what people are actually searching for, and then provide that product or service.
For more clever strategies like this, contact Boomcycle today, and let’s talk.