This paragraph should quickly explain in 1-2 sentences max, how you provide the transformation or results you promise in the headline above.
(Putting a logo carousel of a selected group of current or past clients immediately below the hero section quickly & visually confers credibility.)
We understand what you’re going through and what you’re up against.
This text must establish that you understand your client’s problems (listing a few problem details really helps!) and you know exactly how to help them.
Keep this part reasonably short and simple and give them a link to your CTA. The photo should not be too negative, but evocative of the challenge they are facing.
These sections should list the features you offer, and most critically, the benefits to the client. A benefit is the outcome or transformation the client receives. EX: Feature: “Fastest response time in the industry!” vs. Benefit “Serve your clients in half the time.” Keep these in rows of 2-3 features each, max, with one or two rows max (you should end up with at least three, four or six features.) Illustrating these features & benefits with a photo that lets the viewer visualize the benefit is best here.
Getting one of your favorite clients to talk about you on video is GOLD, if you can get it. Yes, many people are camera shy, but it’s just like “telling a friend”, and often clients surprise themselves.
Here’s Tammey Jones from XYZ Networking, who told us all about her experience working with us.
(…if you don’t have video, use written testimonials that you have. Visually, this section should be different than the features/benefits section, but it should include a photo of the person, their title and their quote. Ideally you’d have at least three testimonials side-by-side)
If you have a Lead Magnet (and you should!) this is a good spot to place it. A Lead Magent is a free guide or some piece of valuable content that the visitor can get by giving you their email address. This helps you to continue to engage with them if they get distracted and wander off.
Download your free 10-Point checklist of insider tips to help you decide if you’re on track to solve whatever problem you have that made you want to check out this website.
The photo to the left should look like the resource you want them to download. Usually these resources are PDFs, and don’t have a “cover”, but making it look like a product is a time-honored way to increase the perceived value of the resource.
If they’ve scrolled this far without taking action, we want to describe the potential negative outcomes of not taking action.
The accompanying photo can be somewhat serious (such as a frustrated person in a familiar setting) or lighthearted (like a puppy destroying a couch).
But don’t despair — you can still experience the bright future that is working with us!
Now in this part of the copy we talk to them about the “Sunny Day”: all the good stuff they will experience if they do choose to work with us. And click our CTA.
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