Top 50 Content Marketing Influencers You Need To Know

Content marketing is about creating the best content to get your business noticed, and these are the folks who do it better than all the others!

David Victor

January 20, 2024
7:57 am

Content marketing focuses on creating, publishing and sharing content for a targeted audience on the web.

Content marketing is a strategy to increase brand awareness, and it’s one that businesses cannot afford to ignore in this mature digital age. Influencers help spread awareness of brands.

Content marketing influencers allow brands to reach new and larger audiences while bringing the content marketing trend to the fore. This combination is one of the most effective marketing strategies you can employ.

If you’re looking for a way to promote your newly established brand or want to know about the most “influential influencers”, this article is for you.

Now, in no particular order (how can you rate one of these superstars as “the best”?), here are the top 50 content marketing influencers that you need to know.

Ross Simmonds

Ross Simmonds is a unique marketer, entrepreneur, speaker, and blogger, passionate about all things tech. He is the founder of Foundation Inc., which helps companies with content creation, strategy, and (his favorite topic) effective distribution. Ross’ talents have helped many brands in the last ten years, from Fortune 500 companies to startups. His work has been published in Forbes, Huffington Post, and Business Insider. He is primarily known for his work on growth marketing and digital marketing for B2B businesses. Ross is a compelling speaker at industry events, Fortune 500 companies, and educational institutes around the globe, providing captivating stories and valuable insights. And don’t sleep on Ross’ great videos on LinkedIn and YouTube! A truly stellar communicator.

Gerry Moran

Gerry Moran is the CEO and social media consultant of Marketingthink Consulting, LLC. He has 37 years of hands-on leadership experience in marketing technology brands, consumer products, television, among others. He has spent the last ten years building content marketing, social media, and social selling programs strategies for SAP and Cognizant. Gerry has had marketing leadership positions with HBO, IKEA, Purina, and several digital agencies. His company helps its clients improve their business with better content, social media, and social selling strategies and implementation.

Michael Brenner

Micheal Brenner is the founder of Marketing Insider Group, a successful marketing content consultation firm. He is a keynote speaker known worldwide for speaking on topics like marketing and leadership. Micheal is also a bestselling author of two books on these topics and has had his work featured The Guardian and The Economist. The Huffington Post named him a Top Business Speaker, while Forbes named him a Top CMO Influencer. Micheal attributes his success to a customer-centric approach for Fortune 500 brands and various startups. He has successfully led marketing and sales for brands like SAR and Nielsen.

Rebekah Radice

Rebekah Radice is a marketing influencer who is the founder and co-founder of multiple successful companies. She has 20 years of extensive experience in marketing. She has appeared on stage worldwide, including at Engage Prague and the NATO Leadership Summit. She has been featured as host at the largest digital marketing event, Digital Transformation Day. She provides actionable advice related to marketing, social media, and personal branding. Rebekah has also written a book called Social Media Mastery.

David Victor

David Victor is recognized for his expertise in leveraging digital platforms to drive brand growth. With a passion for marketing and a deep understanding of content strategy, David has established himself as a thought leader in the industry. His knowledge and practical approach have made him a go-to resource for businesses seeking to elevate their online presence and engage their target audience effectively. Through his wryly humorous, insightful blog posts, informative webinars, and consultations, David continues to empower brands to thrive in the digital landscape.

Rebecca Lieb

Rebecca Lieb specializes in digital marketing and media, focusing on content marketing and strategy. Additionally, she has an extensive CV as a keynote speaker, research analyst, strategic advisor, author, and columnist. She has worked with many of the world’s leading brands and Fortune 100 companies including Facebook, Nestle, Adobe, IBM, Cisco, and even The Federal Reserve Bank of New York. She has taught digital marketing and media at Stanford, Columbia, and NYU Berlin. She is an Amazon bestselling author with one of her books, Content Marketing, required reading at Dentsu’s Tokyo headquarters.

Scott Abel

Scott Abel is known for being ‘The Content Wrangler’, which is also the name of his blog on content management strategy and associated topics. Scott is globally recognized not only as someone who owns a cute doggie, but also an intelligent content strategist who helps organizations provide optimal content to the right audience. He is a highly sought-after keynote speaker who also presents at content marketing conferences. Brand Quarterly Magazine named him among the top 50 influential marketing thought leaders. Scott also hosts one of the most popular content-related webinar shows, which has tens of thousands of viewers annually. Scott also enjoys DJ’ing in his alter ego, The Audio Wrangler.

Erika Heald

Erika Heald is a content marketing consultant and executive ghostwriter whose focus is using content to drive results in business. She helps companies with their content marketing strategies and processes, leading to customer loyalty and lead building. Erika uses her 20+ years of content marketing and social media experience to help many organizations, including UnitedHealth Group, Anaplan, Slack, and The Northern California Human Resources Association.

Ann Handley

Ann Handley is a writer and the Wall Street Journal bestselling author of books about content writing and marketing. These books have been translated into 19 languages like Chinese, Italian and Japanese. She has hundreds of thousands of followers on social media, primarily Twitter, which has led her to be named one of the most influential marketers working today. She has contributed extensively to publications like Huffington Post, Entrepreneur Magazine, and Wall Street Journal in the form of commentary and bylines. Forbes has named her a top thought leader, and IBM named her as one of seven people responsible for shaping how modern marketing progresses. Ann is the founder of MarketingProfs, a marketing training and education company with 600,000+ subscribers.

Jay Baer

The very unique Jay Baer is a renowned business strategist who has spent 29 years in customer experience and digital marketing. He has consulted for many companies, including 36 companies of the Fortune 500. His consultancy firm provides advice and counsel on content marketing, social media and customer experience for some of the world’s biggest brands. He is also a New York Times best-selling author of 6 books. Jay is also a top-rated event host and keynote speaker on marketing, customer experience, and customer service. This led to him being inducted into the Professional Speakers Hall of Fame. He is a go-to source for the press, including CBC and USA Today. Jay’s turn-ons include tequila collecting and plaid!

Brian Clark

Brian Clark is a serial digital entrepreneur and writer who has founded various online resources around marketing in the digital world. This includes Copyblogger, which teaches people online how to create compelling content. It revolves primarily around content marketing and how its proper application is the basis for any company’s success in this digital age. He also founded the aptly-named Unemployable (we’ve all felt that way sometimes), a personal growth newsletter and resource that provides freelancers and entrepreneurs with smart strategies.

Joe Pulizzi

Joe Pulizzi is an Amazon bestselling author of content marketing-related books like Content Inc., Epic Content Marketing, and Killing Marketing. Additionally, Joe founded four companies including The Tilt. The Tilt is a newsletter and education program that teaches content writers how to succeed in producing results for their businesses. Because of his work, the Content Council bestowed him with the ‘Lifetime Achievement Award’ in 2014. Using his FM DJ voice talents, Joe also hosts a weekly podcast, “Content Inc.” for content creators who want to become content entrepreneurs.

Pamela I Wilson

Pamela Wilson is a content writing strategist, writer, business coach, and online educator. She has published three highly-rated books on the subject, showcasing her unique offline and online business experience. She focuses on helping people create great content, even if they’re not a “born writer”. You may have seen Pamela in various publications such as Entrepreneur, The New York Times and Mashable. She has spoken at multiple events around the US and delivered live presentations to thousands of learners online. You can subscribe to Pamela’s weekly email newsletter, where she answers questions related to content marketing.

Aaron Orendorff

Putting one in mind of a young Jeff Goldblum, the learned Aaron Orendorff is the VP of Marketing at the ecommerce growth agency known as Common Thread Collective. Aaron’s stated misson is “Saving the world from bad content”. He has extensive experience in the industry, having served as Editor in Chief at Shopify Plus and Global Deputy Editor at Intuit QuickBooks. Additionally, Aaron is the founder of iconiContent, a B2B content strategy agency that has worked with notable clients like Facebook and Groove. His agency helps companies develop a content strategy that helps drive results. He is also a member of the Forbes Communication Council, an elite group whose membership requires your firm to be grossing beaucoup dinero. Aaron’s work has appeared in notable publications like The New York Times, Business Insider, Entrepreneur, and Success Magazine.

Joanna Wiebe

Titled “the original conversion copywriter”, cat enthusiast Joanna Wiebe is the founder of Copyhackers. The agency aims to help companies make great products through their content, personalization, segmentation, and analytics. She is a copywriter and works as an instructor, believing that the profession is underrated in the sales and marketing world. This is why Joanna aims to help companies connect their products and services to their audience through words.

Jeff Deutsch

Jeff Deutsch is a digital marketing and growth expert for the tech industry. He has grown four tech companies continuously by five times annually for the past nine years, including his own SEO SaaS company (the inspiration for Jeff to enjoy Google’s “Content is King” Kool-Aid and not the link spammers). The most recent example of Jeff’s feats of content marketing strength was growing billion-dollar company VIPKID’s supply side by almost seven times in 16 months. Jeff writes extensively on digital marketing topics and earns his backlinks. Kudos, Jeff!

Heidi Cohen

Heidi Cohen is a marketing speaker, trainer, consultant, writer, and content development expert. She has extensive experience in a variety of marketing channels, having worked for some of the world’s biggest businesses and startups. Heidi has been a keynote speaker, panelist and moderator on the subject of content marketing. Additionally, she has over ten years of experience teaching at the top universities and businesses regarding the marketing ecosystem. As a consultant, Heidi brings over 20 years of marketing experience to help companies and organizations with their marketing challenges. She is also the author of her own website, the “actionable marketing guide”.

Henneke Duistermaat

Henneke Duistermaat is a self-admitted “irreverent copywriter”, a business writer and content strategist. Through her business blog, she helps others by sharing her experience and skills to improve their writing. Henneke started her journey as a copywriter before moving on to her passion for blogging. Her work has been featured on notable content sites like Copyblogger and Entrepreneur. She has taught copywriting webinars and has been interviewed by notable publications including Forbes and Inc.com. The Search Engine Journal named her as one of the ’50 Incredible Women in Marketing to Follow’, and AWeber featured her in “11 Digital Marketers to Watch”. Her guides and books on copywriting and content marketing receive excellent reviews and are recommended by experts in the industry.

Robert Rose

Robert Rose is an impeccably-credentialed keynote speaker, bestselling author, business strategist and advisor. He has helped marketing leaders in the industry for more than 25 years. In the last 12 years, his firm, The Content Advisory, has worked with 10 companies in the Fortune 100. He has more than 20 years of experience as a keynote speaker, having spoken at as many as 40 events per year worldwide. Robert has written three bestselling books on content strategy and marketing and has helped some top brands develop successful content and digital strategies. His clients include Adidas, Dell, Caterpillar, Microsoft, and The Bill and Melinda Gates Foundation. Since it was launched in 2010, he has served as the Chief Strategy Advisor for The Content Marketing Institute.

Hitesh Bhasin

Hitesh Bhasin is a marketing professional, best known for his inspirational marketing blog, Marketing91. His aim with Marketing91 is to become an expert in marketing while making the blog the best marketing resource on the internet. Hitesh writes on marketing topics and updates readers on the latest marketing news and daily marketing tutorials. His blog also has a dedicated YouTube channel. He is also the CEO of Marketing Certificate, where, conveniently enough, you can get a marketing certification. Fun Facts: Hitesh doesn’t like capitalizing the word “I”. After all, there’s no “I” in “team”! Then again, there’s no “i” either…but still! You should follow Hitesh Bhasin.

Christoph Trappe

Christoph Trappe sports one of the coolest names on our list and is a content marketing expert, author, and educator. He has helped run many successful content marketing campaigns for companies in a variety of industries including healthcare, SaaS, technology, publishing and nonprofits. These companies have seen better customer engagement and growth through their content. He also has extensive experience leading teams of content creators, strategists, designers, and journalists. Additionally, he was named one of the Top 14 content marketers by ContentHacker.com, and one of the top 100 digital marketers worldwide, among many awards. Christoph has written four books on content marketing and hosts The Business Storytelling Podcast, a popular podcast and live stream.

Steve Farnsworth

Steve Farnsworth is a B2B digital marketing and demand generation expert, content writing strategist, and writer. He has extensive experience of over 20 years in the field and specializes in high tech. His experience includes being the Director of Content Marketing at The Steveology Group and Head of Marketing at Axcient. Currently, he is the Director of Development at Rezilion. He is the founder of Demand Marketing Organization, a blog focused on providing information about content marketing and insights.

Mike Allton

Mike Allton, also known as The Social Media Hat, is a leading blogger and social media consultant. He has developed a reputation for being an excellent educator who shows businesses how content marketing can lead to higher traffic, more leads, and more sales. Mike is pretty active on Facebook, where he regularly showcases his blogging skills and has a pretty cool FB Spotlight section on his page which this reporter didn’t even know was a “thing”! The Social Media Hat is also his internet marketing company which provides social media and internet marketing consultation to businesses in the US. You can find Mike and SMH on all major social media networks.

Christopher Jan Benitez

Trading on the idea that three names are more memorable than two, our next Content Marketer You Need to Know is Christopher Jan Benitez, a freelance SEO and content writer. He has worked for several brands after making a leap to freelance writing in 2013. His content has been published in notable SEO-centric publications including the Search Engine Journal, Monitor Backlinks, and Niche Pursuits. He integrates white hat (playing by Google’s guidelines) SEO practices and helps businesses develop a content strategy for their sites and blogs. He regularly shares his own content with thousands of his followers on social media.

Veronica Stoddart

Veronica Stoddart is an award-winning content strategist, consultant, editor, and editorial executive specializing in providing content marketing solutions for the travel industry. She creates custom content for travel brands like American Airlines, Hilton Worldwide, Royal Caribbean, and Princess Cruises, utilizing her storytelling skills to increase profitability and customers. She’s an expert on the travel and tourism industry, having served as a travel editor for USA TODAY. She has traveled to more than 100 countries and can speak multiple languages. She is a sought-after thought leader on travel trends and the industry. Thanks to her awesome talent stack, Veronica has also proven to be a popular guest speaker in the travel industry. She has taught several workshops in travel writing and publishing. Her work has resulted in earning several accolades and awards, including 2nd place for the “Best Article on Cruise Travel” in 2019 and Gold in 2010 for the Lowell Thomas Award, Best Travel Blog.

Jon Wuebben

Jon Wuebben is considered a thought leader in the content marketing industry, and has 20 years of experience driving inbound traffic to his client’s websites. During this time, he has published three books on marketing, including 2017’s Future Marketing: Winning in the Prosumer Age. Jon is the CEO and founder of Content Launch, a leading content writing and strategy SaaS offering. Content Launch helps agencies and marketers order content through multiple MarTech platforms, including HubSpot, Salesforce Marketing Cloud, Hootsuite, and more.

Deana Goldasich

Deana Goldasich is a content marketing expert and strategist with over 20 years of experience in the industry. She served as Director of Content & Production for HSN.com and is the founder of Well Planned Web, a consulting agency that provides content creation, sales enablement, and content strategies. WPW clients include many companies, professional services, ecommerce sites, and leading medical organizations. Deana has spoken on stage at digitalsummit on web content and strategy. Deana’s talents have helped many high-profile companies including Gateway, Kodak, Wolfgang Puck, and Sephora.

Heather Lloyd-Martin

Heather Lloyd-Martin is an SEO copywriter that provides consultation and education on the subject. She has over 20 years of experience in the industry and has been described by Forbes as a pioneer of SEO copywriting. Heather has helped her clients boost their conversions and get higher search results throughout her career. She has worked with top companies among Fortune 50 companies and major publishers. Additionally, she has keynoted and presented at several conferences and events like SMX, SearchFest, and PubCon. She has trained hundreds of traditional “print” writers worldwide and has an unmatched ability to explain complex topics in an easy-to-understand manner.

Stephan Spencer

Sometimes referred to as one of the “smartest cats in SEO”, Stephan Spencer is an SEO author, blogger, international speaker, consultant, and internet entrepreneur. He has over 20 years of experience in the industry and like many of us, founded his own SEO agency. His clients have included retail titans Zappos, Sony Store, Quiksilver, Bed, Bath & Beyond, and more. He keeps busy with his custom pay-for-performance SEO technology and hosts two weekly podcasts related to SEO and marketing, where he shares his expertise and wisdom. He has keynoted at several conferences and events like the AMA, IRCE and PubCon. He contributes to various marketing blogs and journals and has written three books on the subject.

Jonathan Crossfield

One look at his website, and you’ll know this guy is a storyteller (perhaps fueled by a love of comics?) Sydney-based Jonathan Crossfield is a freelance writer, editor, marketer, copywriter, journalist, marketing consultant, and event speaker. However, he prefers to go by the title of a storyteller, which certainly fits his website’s unique comic book aesthetic. His freelance career started with writing and editing for brands like the Australia Post and Telstra. He also has a column on content writing and creativity for CCO magazine. He has written extensively for brands and blogs and has over 25 years of experience as a speaker. Jonathan is uniquely and artistically qualified to help anyone looking for a content marketing strategy for their business.

Brittany Berger

A self-titled “Content remix DJ”, Brittany Berger is a content marketer and strategist who specializes in minimalistic content marketing. She believes that instead of creating new and pointless content, we can often simply update and fix the old content we have such that consumers are more likely to find it and consume it. Brittany started learning about blogging and the internet when she was but a child, and that began her journey into content writing. Her marketing spots have been featured in notable publications like Forbes, Inc.com, and HubSpot. She also founded her own digital media company, WorkBrighter.co, which helps workaholics balance productivity and self care.

Lilach Bullock

Lilach Bullock is a speaker, business coach, content marketing influencer, writer, and consultant. In her 17 years of experience, she has run successful content marketing agencies while also building and selling multiple businesses. She has helped coach many entrepreneurs into content marketing superstars and consulted for big companies like Twitter, IBM, and Dropbox. Lilach has traveled the world as a keynote speaker for audiences in the thousands. Her work has appeared in various notable publications like Forbes, BBC, and Huffington Post. Because of her work, she has been awarded the Global Women Champions Award from Global Connections for Women Foundation.

Kaleigh Moore

Kaleigh Moore is a freelance writer and content writing expert. She creates top-ranking, long-form content for ecommerce platforms and the SaaS tools that integrate with said tools. Some of her notable achievements include creating over 75 #1 Google ranking articles for her clients and having written a blog post that directly resulted in $20K+ revenue. Before freelancing, Kaleigh was the owner of a successful ecommerce business. She used her experience with that endeavor to write content about trends and strategies in the ecommerce industry and space. Her work has been featured in publications like Forbes, Vogue Business, and AdWeek.

Chima Mmeje

Chima Mmeje is an SEO expert and copywriter who has been featured on Hackernoon, HubSpot, Moz, and Search Engine Land. Chima provides services through her company, ZenithCopy. Her journey began after working at a content mill in the UK and she subsequently branched out into SEO. She loves the strategies and skills involved in SEO and works to apply them for better results for her clients, who include industry powerhouses such as Semrush, Wix, and Engagebay. Chima is a fan of using topic clusters and provides education on how to use them to aid both SEO and social media.

Kristina Halvorson

Kristina Halvorson is a widely recognized expert on UX and content strategy. She is the founder and CEO of Brain Traffic, a content strategy consultancy, and Confab (perhaps the best mashed-up conference name ever!), the first US conference dedicated to content strategy. She is also the author of what many consider the gold standard content strategy book Content Strategy for the Web and hosts her podcast, conveniently titled The Content Strategy Podcast. She speaks worldwide on (I can’t say it again, can I?) content strategy to help educate and inspire people across various industries. In fact, Kristina is so welded to the term “content strategy” you’ll not be surprised to see her prominently mentioned in the Wikipedia article on same. Nice work, Kristina!

Melanie Deziel

You’d better know Melanie Deziel! She teaches marketers through webinars and digital keynotes to create better stories and brainstorm better. She is a content expert, keynote speaker, published author, editor, and online educator. She’s recognized as one of the world’s leading experts in branded content and native advertising. Melanie is the Director of Content at Foundation (the aforementioned Ross Simmonds company), which provides content-related strategies to companies for (yes) better sales results. She has spoken at various industry-leading events like Content Marketing World and Social Media Marketing World. She also founded Mdeziel Media (now StoryFuel) to deliver top content education.

Mari Smith

Mari Smith is a digital marketing professional, expert, keynote speaker, trainer and consultant. She is known as the world’s foremost expert on Facebook marketing, and often been referred to as “The Queen of Facebook”. Even Facebook themselves asked her to join them as an expert touring in live speaking events across the US. Mari is a renowned thought leader on social media and appears as a keynote speaker at major events throughout the world. She provides consultation and training on Facebook, Instagram and FB Messenger best marketing practices for various businesses and companies. She has appeared in notable publications like The Wall Street Journal, Success Magazine, and The New York Times.

Marcus Sheridan

The original “They Ask, You Answer” guy, Marcus Sheridan is a sought-after keynote speaker, content marketing author, entrepreneur, and expert. He is widely known for his ability to engage audiences with his down-to-earth business approach, which is perhaps why Forbes named him as one of the “20 Speakers You Don’t Want To Miss”. His epic content marketing guidebook has provided people with the tools and inspiration needed to reach their potential. Additionally, his work has been featured in New York Times, Inc. and Social Media Examiner. He is also the founder of the sales and marketing consultancy agency, The Sales Lion, which merged with IMPACT, leading to even more success.

Jan Gordon

Jan Gordon is known as one of the top content marketing influencers thanks in large part to her blog, Curatti (sound it out, you may giggle). Jan’s background is in marketing and media for big brands like AT&T, Super Bowl, and Club Med. She has dedicated herself to finding knowledge and emerging trends in marketing and sharing it with others on her blog. Jan Gordon credits her entrepreneurial spirit to the “salon-like” dinner parties her parents would host, attended by notable thinkers and successful business people of the day. Joining these thought-provoking sessions helped instill creativity and imagination, fueling Jan’s incredible storytelling and business problem-solving abilities.

C. C. Chapman

C. C. Chapman is a busy content marketing consultant and a writer, photographer, educator, and keynote speaker. He has over 20 years of marketing, online media, and community-building experience. These skills enable him to help any organization, no matter how large. In fact, C.C. has worked with some of the top brands, including The Coca-Cola Company, HBO, Nike, and American Eagle Outfitters. C.C. also enjoys working with NGOs and nonprofit organizations, a segment that often really needs help with its storytelling. His first book Content Rules has become something of an industry standard in the digital marketing arena, and his words and photographs have also appeared on CNN, Fox, and The Wall Street Journal.

Julia McCoy

Sporting the catchy domain contenthacker.com, Julia McCoy is one of the top content marketing influencers and thought leaders, globally. Her work has been featured on hundreds of shows and publications, including Forbes. Additionally, she has spoken on some of the biggest stages in the world, with audiences of as many as 4000 in attendance. Her love is to write books and teach in intimate settings and give entrepreneurs wealth-building business strategies and skills to enable them to build a 6-7 figure business successfully. She has gained experience in this passion through the writing agency that she created. Her agency served clients like Nordstorm and Johnson and Johnson until she sold it. Julia now focuses on her work on the Content Hacker blog and podcast.

Jay Acunzo

Jay Acunzo is an author, speaker and showrunner who shares stories and frameworks related to the business world. His mission is to help people navigate the business world by creating marketing “resonance” (nice word, Jay!) His work has been featured by big media companies like Forbes, The New York Times, and The Washington Post. He has over 15 years of business storytelling experience and has worked with companies like Google, ESPN, and HubSpot. He currently hosts a podcast, Unthinkable, where he tells stories to help people think creatively about business. Jay has a cool font on his website, which conveys a jaunty, informal and conversational vibe. This reporter’s reckons that Jay is an informal, shirtsleeves kinda guy who also kicks ass.

Jo Gifford

The very conversational Jo Gifford is an expert in using content to create change. She has extensive experience as a senior designer, design manager, writer, blogger, and content development lead. Jo has managed concepts to sell products, incited health practices into her readers, and created curiosity-provoking conversations in traditionally staid fields like AI and cybersecurity. She believes that we can spark movements, start conversations, and create change through content. Jo’s work as a contributor to Huffington Post, Regus and Prowess, among many other magazines and publications, has been widely read. Clearly, Jo Gifford is an expert in anything related to content!

Berrak Sarikaya

Berrak Sarikaya is a content writing and career advice influencer who also works as a writer and community builder. Over the past decade, she has worked with all sorts of startups, small businesses, Fortune 500 companies and agencies in B2B and B2C landscapes. She has worked as a freelance writer, social media manager, strategist, content marketing manager, and associate editor. Berrak has over 10 years of experience in content marketing, and has appeared on dozens of podcasts as a guest sharing tips on content marketing and creation. Additionally, she appeared on stage as a speaker at Content Marketing World and B2B Forum by MarketingProfs. She has worked for companies like Google, AT&T, and Fluke, making her an established content marketing specialist.

Pam Moore

Pam Moore is the CEO and co-founder of Marketing Nutz, which is a training, strategic marketing and business consulting agency. The agency specializes in social media and digital marketing for businesses that vary from entrepreneurs to Fortune 100 companies. Pam Moore is one of the most in-demand keynote speakers in the world. She has presented for companies like IBM, Adobe, British Council, Sony Playstation and Chick-Fil-A. She is ranked number 5 on Forbes Top 10 Social Media Power Influencer list. Before founding her first digital marketing agency (which she sold in less than two years!), and spent more than 15 years in corporate marketing and product management, working for companies like Hitachi Data Systems and IBM. Pam is also the host of the Social Zoom Factor, which provides entrepreneurs with the information they need to excel in life and business.

Justin Champion

Justin Champion is the founder of Inbound Strategy Camp, an online workshop series that teaches you and your business to prosper through strategy transformation. Justin was inspired to create ISC when he went on a workshop roadshow with HubSpot Academy. He traveled thousands of miles in two years and taught people frameworks for effectively creating content online for their audiences. Justin was inspired to take it to the next level through his workshop. Now he does the same workshop format while traveling to new places. During this time, he also wrote a book Inbound Content which serves as a practical resource for creating a content process for businesses.

Ryan Robinson

Ryan Robinson is a content marketing consultant, blogger and podcaster, and believes in the tenet: nothing converts like a case study. He must have had some doozers, as he has landed consulting deals with some of the top startups and Fortune 500 companies including Google, Adobe, LinkedIn, and Oracle. Ryan has learned a lifetime’s worth of lessons sustaining his profitable business, and shares those lessons on his blog and podcast. His journey in business started with selling a product, ‘iStash’ (a biometric cannibis container) and he continues with side projects including SmartWP and VeganTable. His podcast, The Side Hustle Project, has more than 400,000 listeners with over 130 episodes where you can learn how to grow a profitable side hustle.

Joel Klettke

Joel Klettke is a copywriter, content strategist, businessman, digital marketer, and founder of “Business Casual Copywriting”. His journey started when he earned a BComm in business while working in an accounting department. Eventually, Joel got into copywriting, where he picked up on integrating SEO, conversion rate optimization, and user experience. He worked for many clients, focusing on content marketing assets and website copy, at which point his fascination with how people make decisions began. Joel began focusing on customer psychology, interpreting data, and testing hypotheses. This has helped Joel’s clients improve conversion rates which makes for a great copywriting consultant.

David Meerman Scott

David Meerman Scott is the closest thing to a “rock star” content marketer. David is a marketing strategist, entrepreneur, investor, and marketing advisor. He is widely considered one of the best marketing keynote speakers globally, having spoken in more than 40 countries, dispensing entertaining and effective advice. David has published twelve bestselling books in thirty languages including “Fanocracy” and “The New Rules of Marketing & PR”. David feels a strong connection between rock ‘n roll and marketing, even going so far as to write a marketing book “Marketing Lessons from the Grateful Dead”.

Brian Honigman

Brian Honigman is a leading marketing consultant who helps media brands, tech companies and NGOs earn results through marketing. He has provided services like consulting, coaching, and training that focus on social media and content marketing in the digital world. His satisfied customers include Adobe, the United Nations Development Program, and People Magazine. Additionally, he serves as an adjunct professor at NYU and a LinkedIn learning instructor. You can even get career advice from Brian, as he is also an experienced career coach.

The bottom line

Content marketing is an essential tool for businesses to investigate and implement. This is especially true as the business world continues its movement towards the digital landscape. Content marketing influencers are crucial as they can spread awareness and teach new, evolving strategies to entrepreneurs and established companies. If you’re looking to make it in business, the people we’ve discussed can help inspire you and teach you things you may not have known before. We hope this article proves insightful and hope these dynamic individuals inspire you to greatness.

The bottom line

Top 50 Content Marketing Influencers You Need To Know

Top 50 Content Marketing Influencers in No Particular Order!

Ross Simmonds

Gerry Moran

Michael Brenner

Rebekah Radice

David Victor

Rebecca Lieb

Scott Abel

Erika Heald

Ann Handley

Jay Baer

Brian Clark

Joe Pulizzi

Pamela I Wilson

Aaron Orendorff

Joanna Wiebe

Jeff Deutsch

Heidi Cohen

Henneke Duistermaat

Robert Rose

Hitesh Bhasin

Christoph Trappe

Steve Farnsworth

Mike Allton

Christopher Jan Benitez

Veronica Stoddart

Jon Wuebben

Deana Goldasich

Heather Lloyd-Martin

Stephan Spencer

Jonathan Crossfield

Brittany Berger

Lilach Bullock

Kaleigh Moore

Chima Mmeje

Kristina Halvorson

Melanie Deziel

Mari Smith

Marcus Sheridan

Jan Gordon

C. C. Chapman

Julia McCoy

Jay Acunzo

Jo Gifford

Berrak Sarikaya

Pam Moore

Justin Champion

Ryan Robinson

Joel Klettke

David Meerman Scott

Brian Honigman

The bottom line

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