In 2017, a survey was conducted that showed a buyer makes on average 70% of their buying decision online, before they ever contact your sales team — or your competitor’s sales team.
Post-COVID-19 pandemic, that percentage is very likely much higher.
How would you describe the ideal prospect for your business?
The factors that make up your ideal prospect is also known as a persona.
You may wish to speak to multiple customer personas based on classic demographics:
You can also include a time component:
Understanding your ideal prospects and developing an irresistible offer for them is the purpose of Boomcycle’s Strategic Digital Marketing Services.
This process is informed by you and your years of experience.
Then we add our “secret sauce”: real search engine data which informs us what terms real people use when they are searching for businesses such as yours.
If they don’t know you exist, they aren’t looking for you by name. So how do they describe your product or service in their words?
Even in our own niche, there are a multitude of ways to describe what we do:
People search in ways that make sense to them, not necessarily using the language that you use in the day-to-day operations of your business.
How do your best prospects think about you?
Let’s find out by creating your own strategic digital marketing plan.
As expert SEO consultants since 2003, Boomcycle Digital Marketing knows what you need to do to push your website to the top of the Google search results.
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Not sure if SEO can help your company? At Boomcycle, we’ve been encouraging Google to rank our clients since 2003. It’s time to make your brand visible.
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