Berkeley Digital Marketing Agency | SEO, Web Design & Google Ads

The 2020 Census counted 124,321 people in Berkeley, and they don’t all shop in the same place. Downtown, Fourth Street, the Elmwood, North Berkeley and the blocks around the UC Berkeley campus each have their own crowd, and Google shows each searcher the businesses it thinks are relevant and close by.

A café on Telegraph Avenue and a consulting firm in West Berkeley have the same problem. If a customer finds somebody else first, that’s who gets the call. I built Boomcycle to be the agency I’d want to hire if I ran your business. Here’s what that means day to day.

Calls and booked jobs are the scoreboard. My team tracks the calls and form leads your marketing brings in, and that’s what we report on. Clicks are nice. Customers pay the rent.
You talk to the people doing the work. Nobody hands your account to a junior manager once the paperwork is signed. You’ll have a direct line to me and the specialists on your account.
Your accounts stay yours, and you can leave any month. Your website, Google Business Profile, ad account and data belong to you. Our agreements are month-to-month, so we keep your business by earning it.

A small team working at laptops while a colleague presents at a whiteboard

Plenty of Berkeley businesses have a website that photographs well and does nothing. Visitors land, look around and leave without calling.

My team designs and builds custom websites for Berkeley businesses that load fast and make it easy to call or ask for a quote, even on a phone. SEO goes in from the first page instead of being bolted on after launch, so buyers can find the site from day one. Accessibility goes in from the start too, because in California an inaccessible site can get a business sued.

Most business websites we build start at $5.5K, and I’ll tell you what yours needs before you invest a dime.

Brand10 Home Automation and Electrical website home page

Rywen Insulation website home page with a free inspection form

Left alone, an ad account can burn a month’s budget on searches that were never going to buy. My team runs Google Ads management for Berkeley and East Bay businesses with one goal: more calls and form fills for the money.

We cut the searches that waste budget and put more behind the ones that bring in customers.
You see what every dollar did, in plain numbers, every month.
Ads bring in calls now while your rankings build, and what we learn from one sharpens the other.
The ad account is in your name, so the history stays with you if you ever leave.

Do I need a business license to work in Berkeley?

Yes. The City of Berkeley says all businesses located in or doing work in Berkeley need a business tax certificate and have to pay business taxes every year. That covers companies based somewhere else that take jobs in town, too.

Can my business show up on Google Maps in Berkeley without a storefront?

Yes, as a service-area business. Google says you should hide your address if customers don’t come to you, then list up to 20 service areas by city or ZIP code. You can’t use a radius, and Google says the whole area shouldn’t stretch much past about 2 hours of driving from where you’re based. Local SEO does the rest.

Why do I show up on the map in one part of Berkeley and not another?

Because distance is part of the math. Google says local results are based mainly on relevance, distance and how well-known a business is. A shop on Fourth Street can rank well there and barely show up in North Berkeley. That’s why we check your map visibility across the parts of town you serve, not from one spot.

Can my business get sued over an inaccessible website in California?

Yes, and businesses with a physical location carry the most risk. California’s Civil Rights Department says courts have applied the Unruh Act’s accessibility rules to websites tied to businesses with physical locations, and the damages start at $4,000 per offense, plus attorney’s fees. It’s much cheaper to build a site right than to defend one.

Can tracking pixels on my website get my business sued?

They can. California’s wiretap law, Penal Code section 631, still lets private plaintiffs sue, with damages of $5,000 per violation. SB 690, signed September 30, 2026 and taking effect January 1, 2027, narrows a different kind of claim and leaves section 631 alone. The safe setup is one where tracking waits for a visitor’s consent. Your attorney should have the final word.

What does a website or SEO cost with Boomcycle?

Most business websites we build start at $5.5K. SEO and Google Ads management are monthly programs, priced by how competitive your market is and how much ground there is to cover, and our pricing page has the details. Our agreements are month-to-month, and I’ll tell you which option fits before you invest anything.