Our PPC services blend cutting-edge technology with personalized strategy to ensure your ads reach the right audience at the right time, significantly increasing conversions and reducing wasted ad spend.
Unlock the full potential of your digital marketing with our Customized Google Ads and Bing Ads Campaigns, meticulously crafted to align with your unique business goals.
At Boomcycle Digital Marketing, we understand that no two businesses are alike, and that’s why we don’t believe in one-size-fits-all solutions.
Our approach is different. We dive deep into the essence of your brand, your market position, and your competitive landscape to create a PPC strategy that is as unique as your business.
Our team of PPC experts begins by analyzing your business objectives, whether it’s driving more traffic to your website, generating leads, or boosting online sales. We then translate these goals into actionable PPC campaigns that speak directly to your target audience.
By focusing on the metrics that matter most to you, we ensure that every click contributes to your overall business success.
In a Google Ads (formerly known as “AdWords“) paid search campaign, you only pay when a user clicks on your advertisement.
You “bid” for your ad’s position in the search results. Whatever you bid is what you will pay when someone clicks on your Google ad.
Google’s advertising engine “ranks” your ad against your competitors based on your bid amount, and your landing page’s quality score.
The ad position is based on a real-time auction to determine which ads appear in which positions. If a competitor is bidding $10 on a keyword, and you are bidding $5, chances are their ad will appear before your ad, all other considerations being equal. As with any auction, the amount you pay is directly dependent on the amount your competitors will pay.
Unlike “organic” search optimization, paid search can be visible immediately depending on how your campaign is managed.
Paid search is effective for high value service and product companies, including:
Google encourages business owners to manage their own advertising.
However, without expert knowledge and experience, you are likely to make expensive mistakes.
Don’t waste a single advertising dollar. Let Boomcycle’s expert paid search advertising geniuses manage your search campaign for you.
Our Google Ads paid search management service is a monthly service, and is priced according to your planned advertising spend. Currently we only provide paid search services with Google Ads. There is a charge to set your account up — also known as a “build”.
The “build” is the critical planning step where we work with you to define your ideal keywords, geographic specificities, competitors and bids. The fees for our Google Ads Services are due in advance of the month’s work.
We can have your new campaign ready for approval within 5 business days after the first month’s invoice and the setup fee is paid in full.
We can also set up YouTube, display network, re-marketing, or shopping ads in addition to standard search ads.
Google Ads Reports are sent out on the 2nd day of each month, in PDF format with the essential information.
Google Ads Management Pricing is as follows:
| Monthly Ad Spend | Management Monthly | Setup |
|---|---|---|
| Up to $5K/mo. | $1995/mo. | $1995 |
| Up to $10K/mo. | $2995/mo. | $2995 |
| Up to $15K/mo. | $3995/mo. | $2995 |
| Up to $20K/mo. | $4995/mo. | $3495 |
Your Google Ads investment depends on your business goals, industry competition, and target market. Small businesses typically start with $500-$2,000 monthly, while medium-sized companies might invest $2,000-$10,000. There's no minimum budget requirement, making it accessible for businesses of all sizes. The platform allows you to adjust your budget daily as needed, giving you complete control over your advertising spend. Learn more about our Google Ads Management services.
Unlike SEO, Google Ads can deliver immediate results, with campaigns generating clicks and conversions within hours of launching. However, achieving optimal performance typically takes 2-4 weeks as the system gathers data to optimize your campaigns. During this learning period, Google's algorithms identify which keywords, ad variations, and targeting settings perform best for your specific business goals. For more insights, read our Google Ads Strategies for 2025.
The average return on investment for Google Ads is approximately $2 for every $1 spent, though this varies significantly by industry and campaign optimization. Some businesses achieve ROIs of 5:1 or higher with well-managed campaigns. Your specific ROI depends on factors including your industry competition, keyword selection, ad quality, landing page experience, and conversion rate optimization efforts. Discover more about the right percentage of revenue to invest in marketing.
While Google Ads offers a user-friendly interface, professional management often delivers better results for businesses. Self-management works for simple campaigns with limited budgets, but professionals bring expertise in advanced targeting, bid strategies, and optimization techniques. Consider your available time, technical knowledge, and budget size when deciding between self-management and hiring a specialized agency or consultant. Learn about our approach in Google Ads: A Simple Guide for Advertising.
Google Ads offers powerful local targeting options including geographic radius targeting, location extensions, and local service ads. You can target customers within specific zip codes, cities, or custom radius around your business location. Local campaigns can display your business address, phone number, and directions, making it easier for nearby customers to find and contact you. This precise targeting helps local businesses maximize their advertising budget by focusing on relevant local customers. Check out our guide to Local Ads for more information.
Google Ads provides immediate visibility through paid placements at the top of search results, while SEO builds organic visibility over time. Ads require ongoing payment for each click but offer precise targeting and immediate results. SEO involves optimizing your website to rank naturally in search results, requiring no per-click payment but taking longer to show results. Most businesses benefit from using both strategies together for comprehensive search visibility. Learn more about this comparison in our article on SEO vs SEM: What's the Difference.
Track Google Ads success through key metrics including click-through rate (CTR), conversion rate, cost per conversion, quality score, and return on ad spend (ROAS). Google Ads provides built-in reporting tools, and integration with Google Analytics offers deeper insights into user behavior after clicking your ads. Set up conversion tracking to measure specific business goals like purchases, form submissions, or phone calls generated by your campaigns. For advanced measurement, explore our Google Site Engagement Metrics Framework.
Common Google Ads mistakes include using overly broad keywords, neglecting negative keywords, creating generic ad copy, directing all traffic to the homepage instead of specific landing pages, failing to test different ad variations, ignoring mobile optimization, and not regularly reviewing campaign performance. These mistakes lead to wasted budget, lower quality scores, and poor conversion rates, ultimately reducing the effectiveness of your advertising investment. Learn how to avoid these pitfalls in our SEM Ads Testing Tools guide.
The best campaign type depends on your business goals. Search campaigns work well for capturing high-intent customers actively searching for your products or services. Display campaigns build brand awareness through visual ads across websites. Shopping campaigns showcase product images and prices for e-commerce businesses. Video campaigns on YouTube engage users with visual storytelling. App campaigns promote mobile applications, while Local Service Ads help service businesses connect with nearby customers. Explore Audience Layering in Google Ads to enhance your campaign targeting.
Improve your quality score by creating tightly themed ad groups with relevant keywords, writing compelling ad copy that includes your keywords, developing targeted landing pages that deliver on your ad's promise, improving page load speed and mobile responsiveness, and maintaining strong click-through rates. A higher quality score leads to better ad positions and lower costs per click, making your campaigns more efficient and effective. For comprehensive guidance, visit our Strategic Digital Marketing Guidance page.
Pleasanton Office:
4125 Hopyard Rd
Suite 225-138
Pleasanton, CA 94588
Phone: 925-222-5221
As expert SEO consultants since 2003, Boomcycle Digital Marketing knows what you need to do to push your website to the top of the Google search results.
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