Google Ads Management Without the Circus (or the Clowns)
My team manages your campaigns from inside your own Google Ads account. You'll see every keyword change, every bid tweak, every dollar moved. No mystery fees. No website held hostage when you leave. Just steady, boring, effective work that makes the phone ring.
A lot of agencies run your ads from an account they own and send one bill. Your ad spend and their fee are mixed together, so you never learn what Google actually got. When you leave, the account and its history stay behind. Sometimes the website does too.
We work the other way around. The Google Ads account is yours. Ad spend goes on your card, straight to Google. Our fee is a separate, flat monthly number. Log in any day and every keyword, bid and dollar is right there.
Inside that account, my team makes 2 to 5 optimizations every week: cutting searches that waste money, adjusting bids, tightening locations, testing new ads. It's small, steady work. Nobody puts it on a billboard, and it's what keeps the leads coming.
We Build It With You, Not Just For You
Before a single ad runs, we settle the keywords, the geography, the competitors and the bids with you. You know your business. We know the auction.
Google's auto-apply recommendations sound like free advice. Switch them on and the algorithm starts changing your campaigns by itself, and it'll happily spend your budget on whatever looks busy. That includes searches and placements that have nothing to do with your customers.
Performance Max is Google's favorite product to sell. Watch it near the end of the month. It races to burn through whatever budget is left, often on placements you'd never approve. That looks less like optimization and more like a quota.
What that looks like in real accounts:
One advertiser found 18 auto-apply settings switched on by default, then lost $600 in 6 days to data center clicks from Singapore. Google's invalid-click detection never flagged one.
Another caught Performance Max quietly sending 10 to 15 percent of spend to privacy policy and login pages, with URL expansion turned off.
Google Gets Paid Whether Your Ads Work or Not
Every click earns Google money, the good ones and the junk. That's no scandal. It's the business model. It does mean the only person in the auction protecting your budget is someone whose job is making every click count.
That's the job. You'll see in your own account, from your own call tracking, whether the ads are paying for themselves.
Management is a flat monthly fee set by your ad spend, plus a one-time setup fee for the build. Your ad spend never appears on our invoice. It goes on your card, directly to Google.
Your new campaign is ready for your approval within 5 business days after the first month and the setup fee are paid.
A PDF report lands in your inbox on the 2nd of every month.
Fees are paid in advance of each month's work.
Search ads on Google come first. My team also runs Microsoft (Bing), Meta and TikTok ads, plus YouTube, display, remarketing and shopping campaigns.
One honest note: ads make the phone ring, and people turn those calls into customers. I've watched clients lose leads because nobody picked up, then blame the ads. Answer fast and the ads look a lot smarter.
As expert SEO consultants since 2003, Boomcycle Digital Marketing knows what you need to do to push your website to the top of the Google search results.
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