DIGITAL MARKETING SERVICES

At Boomcycle Digital Marketing, our online marketing team works in perfect sync with a variety of strategies across all digital channels to:

• Send your website traffic
• Engage your visitors
• Help your team close sales

…no matter your business niche, industry or service type.  We are local business experts, and our strategies and tactics also help national and international businesses gain exposure and new clients as well.

Lead Generation

Every sales team knows you first need leads before you can sell. Our lead generation strategies produce regular, predictable results that enable your company to achieve consistent revenue growth. 

Brand Awareness & Online Presence

Be sure you don’t ignore the 95% of your ideal prospects who aren’t ready to buy today. Build brand awareness and ensure your brand is top-of-mind when your audience is in buying mode.

Digital Marketing Campaigns

There are many places to put your marketing messages, but some are more effective than others, depending on your goals and industry.  Let Boomcycle help you build a comprehensive and highly-effective digital marketing campaign, targeted where your audience lives, works and plays.  

Marketing ROI – Return On Investment

Be sure you’re spending your precious marketing dollars wisely with the right marketing strategies and analytics.  Optimize your marketing efforts to lure your ideal prospects.  Know exactly where your clients and sales came from.  ROI tracking is the reason traditional media advertising like TV, radio and print has greatly declined. The precision reporting capabilities of digital marketing is a gold mine for advertisers. 

Digital Marketing Strategy

Your Target Audience

What are your ideal prospects searching for?  Knowing your business too well is often a disadvantage when marketing.  Get inside the minds of your best potential clients with actual search data to learn how they think, and gain knowledge of your market that your competition can only dream of. 

Your Marketing Message

Once you know how your audience is searching for your kind of business, let Boomcycle help you craft the perfect marketing message to ensure that you hit all the beats to move your ideal prospects into buying. 

Intelligent Web Design

Data-Driven Website Design

Business web design is only partly about aesthetics. You must appeal to your best prospects with the message that’s important to them.  Using actual search data from a variety of sources, Boomcycle’s Intelligent Web Design process lets you key in on the optimal marketing beats to ensure your message resonates with your ideal prospects. 

Landing Page Design

Not all Contact Us pages were created equal! A great landing page is a beautiful thing. The proper landing page design prevents distracted browsing, and pulls your ideal prospects directly into your sales funnel.  Let Boomcycle’s market-minded web designers create the best possible landing pages for your campaign, and even optimize your pages while your campaign runs.

SEO Services – Search Engine Optimization

Search Engine Optimization is the art and science of figuring out what people are looking for, then creating the systems to drive them to the best possible answers to their searches: your website!  How does Boomcycle Digital Marketing do that? We have the SEO Tools and the SEO Talent! 

Google

Google is the 800 lb gorilla of search engines, and its dominance among search engines shows no signs of abating.  Boomcycle builds your website and landing pages to make Google happy, and your business will be rewarded with consistent results. We’ll make Bing, Yahoo and the other search engines happy in the process! 

Bing

If your brand is maxed out on Google, consider focusing on Bing for new business. Bing can bring in a significant amount of additional visitors to your website. 

YouTube

They say that YouTube is the “#2 search engine in the world!” and with good reason: Youtube enjoys the 2nd most search traffic of any website except Google itself.  People find lots of helpful and easy-to-digest information on YouTube. Video is a fantastic way to illustrate the answers to their questions. Let Boomcycle help you level up your YouTube chops!

Content Marketing

Content marketing is the process of building great written, audio and visual content that answers the questions that people are asking on search engines.  When visitors arrive at your website to learn the answers to their questions, your business becomes an “authority” in their eyes.  Content marketing is a marathon, not a sprint, but it produces the most consistent, long-term results of all the marketing modalities. Once your great content is built, it’s a gift that keeps on giving. 

Local SEO

Once primarily a national-only strategy, SEO has started to play a larger and more important role for local businesses.  You must ensure that your business information (especially your website URL, as well as your company name, address and phone number, or “NAP”) is consistent across the entire internet.  With Boomcycle’s Local SEO and Google Maps Marketing, you control your local web presence entirely.

PPC – Pay-Per-Click Campaign Management

Search Engine Marketing (SEM)

Nothing is faster to produce results than PPC marketing, or as its also known, Search Engine Marketing (SEM). With SEM, you pay Google (or Bing, depending on where you’re advertising) for each click or customer acquisition, as well as a management fee to run your campaign intelligently.  The Good News is it’s the fastest way to acquire new customers for your business. If you need to make a splash and get on the radar, PPC is the way to go.

Google AdWords is Google Ads

If you’re looking for someone to manage your “AdWords” (what Google Ads used to be called), Boomcycle Digital Marketing has the chops to help you create and optimize your PPC. 

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the practice of determining the best possible page design to use in order to get as many inquiries or orders as possible.  There are a variety of tools available, but Google’s Optimize is our tool of choice to let your audience choose the best landing page for your advertising campaign. 

Video Marketing & Digital Media

The importance of video in marketing cannot be overstated: video is by far the best way to illustrate complicated subject matter and engage your ideal prospects.  Video bonds the image of your company to your audience, and, when done well, gets your ideal prospects to know, like and trust your brand and your team. 

Social Media Marketing

It is said that these days, people may need as many as 20 “touchpoints” (brand messages) before they actually consider buying from you. For brand marketing, social media is an effective way to achieve top-of-mind awareness.  However, you must put the right message at the right time on the right platform, and speak to the platform’s audience in the right manner in order to find success with social media marketing. 

Social Media Platforms

Facebook

As much as Google is king of search, Facebook is still king of social media, with nearly 2.5 billion monthly active users, and climbing. If you have a home, lifestyle or impulse type of product or service, Facebook is the best place to put your message.

LinkedIn

For as Facebook-like as it is becoming, LinkedIn is the best business-to-business (B2B) platform. People on LinkedIn have a more business mindset.  However, LinkedIn advertising is expensive, and you must plan your advertising campaign very carefully to avoid wasting money. 

Twitter

Twitter is a celebrity’s dream “mass text messaging” system, a real free-for-all, and de rigueur in terms of profile completeness. Google likes to see that you have a Twitter feed, for one thing.  Especially for national brands, we recommend including Twitter in your outreach strategy. 

Influencer Marketing

Most people know “influencers” as the Kim Kardashians of the world, but did you know that ‘micro-influencers’ can also be B2B, button-down business types, can be affordable and can help to drive completely unknown brands into early visibility?  Let Boomcycle help you target micro influencers to establish your brand online.

Reputation Management

Review Websites

Everyone is familiar with review websites, such as Yelp, Google and Citypages. But there are also niche-specific review websites, like TripAdvisor, Zocdoc (healthcare), Angie’s List (home services), Lawyers.com (one guess there), etc.  Negative reviews can be damaging disproportionate to the service. Sometimes, people simply want to give a bad review, just because “…no one else has done it, and I’ll be different!” Let Boomcycle help you manage your reputation online, with strategies to help you build your brand effectively, while mitigating the effects of the inevitable bad reviews.

Testimonials

Testimonials are one of the most effective and important pieces of content you can have on your website.  A written testimonial on a review website is nice, but a video testimonial on your own site is pure gold. With a video testimonial, everyone can see it’s a real person, giving a real opinion, in real-time.  Every type of business can benefit from testimonials, from the smallest local business to national and international brands. Let Boomcycle help you with a testimonial acquisition strategy to get your best clients talking about your business in the best way possible!

Email Marketing Campaigns

The earliest internet marketing campaign was via email, and to this day, email remains the most trusted and effective way to advertise your business to those who’ve opted in to your mailing list.  Email marketing is a direct line of communication to your best prospects, and one of the few online channels that you truly own.  Let Boomcycle Digital Marketing guide you through the murky, olde-tymey waters of email marketing, and make your email outreach as effective as possible.

Web Development

Boomcycle started as a web development company, way back in 2003, and we continue to build web applications, and enjoy ongoing relationships with talented web developers around the country and the world.  If your company has specific requirements that can’t be met by “off-the-shelf” or SaaS systems, let Boomcycle build you the web or database system to help your business function at peak efficiency and grow. 

Small Business Digital Marketing Company

Boomcycle Digital Marketing launched in 2003 helping local businesses achieve visibility online, and though we’ve helped businesses large and small since, we’ve never forgotten our “local roots”. The same techniques we employ for Big National and International Brands are even more effective when applied to local marketing, since local businesses don’t typically pay sufficient attention to their online marketing.  Dominate your competition with Boomcycle’s Small Business Digital Marketing services, and move your sales needle to the max.

The Digital Marketing Agency with a Difference

While Boomcycle Digital Marketing of San Ramon, California, employs many tried-and-true online marketing strategies, we don’t only do “paint-by-numbers” digital marketing.  Boomcycle’s Intelligent Web Design process is one of the most significant advances in web marketing since web design first became a “thing” back in the 1990s.  And our Business Visibility packages encompass the full spectrum of digital marketing technologies available, giving your business an “unfair” advantage over your competitors. Boomcycle founder David Victor is a music business industry veteran, who has successfully marketed in one of the toughest industries (live music) for over 20 years.