This is a category page that contains articles by David Victor about the exciting topic of Google.
Google’s AI is already deciding which businesses get customers and which get ignored—here’s how to make sure you’re not invisible.
Prepare for the rollout of Google’s search generative experience with these SEO tips. Things are about to get weird in the SERPs!
This unexpected fourth core update from Google shakes up search rankings. What does it mean for your website? Usually “bad things”.
Is your website still standing after Google’s Helpful Content Update, or was it crushed by the algo? Discover the secrets to surviving and thriving in the post-HCU era.
The tech giant, known for having all the answers, is now scrambling to find a way out of its antitrust pickle.
Looking to improve your on-page SEO? Want to learn more about what your prospects are thinking? The “people also ask” and “people also search for” features can help!
Uncover the metrics and systems that shape your site’s visibility in the SERPS via the Google Search Algorithm Leak (okay, API leak) of 2024. This one’s big!
In an unprecedented shift, Reddit content has exploded in Google search results in 2024, reflecting the growing preference for diverse, user-generated content. Here’s how it could impact your SEO strategies.
The March 2024 Google Core Update is all about fighting spam. Spoiler alert: this one’s more about what you should not be doing vs. what you should be doing.
Today we’ll talk “about” a very helpful Google feature for figuring out why a search result was surfaced.
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