This is a category page that contains articles by David Victor about the exciting topic of Google Ads.
Why are your Google Ads generating plenty of leads but few actual customers? Because you’re using an e-commerce metric to measure a service business—and it’s costing you.
Your LSAs are running, your profile is verified, and your competitors with worse reviews somehow rank first. Here’s how to rank your LSAs higher!
Discover the cutting-edge Google Ads strategies to drive growth and success in your digital marketing campaigns.
My guide to Google Ads, which offers precise targeting, real-time analytics, and various campaign types to reach and engage a global audience effectively.
Unlock the power of audience layering in Google Ads to target your ideal customers more effectively—discover how this strategy can transform your campaigns.
Ever feel like that product you checked out online is following you? That’s retargeting in action—find out how marketers use it to bring you back for more.
Today we’ll look at how local ads can boost visibility for home services businesses and drive real leads from your community. Learn the strategies to target the right areas and maximize results.