Google Local Service Ads Ranking Factors 2025
November 8, 2025PST
Your LSAs are running, your profile is verified, and your competitors with worse reviews somehow rank first. Here’s how to rank your LSAs higher!
Google has recently renamed “Google My Business” (formerly known as “GMB”) to “Google Business Profile”, or GBP. In addition, some workflows have changed. See how these updates affect your business, learn how to rank high and edit Google business listings in the Google “Map Pack” with our Google Business Profile Checklist.
Your Google Business Profile is a snapshot of your business and what you offer. From general business information to reviews and company photos, it gives prospects an insight into who you are and what products and services you provide.
The more you understand the value of GMB/GBP, the more likely you will be to use it for your business’s growth and success. Now let us dig further and get your free GBP checklist.
Of course, rankings change all the time, but these are a few SEO and GMB/GBP optimization results captured as moments in time.
The bottom line? We consistently rank our clients in the SERPs or Google Map Pack for their primary keywords.
These are some of our clients that hit the Google Map Pack After availing Google Maps Marketing service.
Summary: Ranking in GBP local Map pack organic result. This vendor is so busy that she specifically forbids me to do any more work on her website, and it’s fairly barren, content-wise. Her website continuously produces 5-8 new clients per week for her.
Summary: Not ranking, to #1 GMB result for “digital marketing agency”
Summary: Not ranking on page #1, to #1 GMB result and 1st non-Yelp organic
Summary: Ranking #6, to #1 SERP result
Actual Google Maps Pack ranking for keywords “digital marketing san ramon” on August 10th, 2020. Get the strategies you need to boost your Google Business Profile as I did! Click the button.
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Simply enter your business name. If we find it in our listing, select it from the list, and you’re good to go. Otherwise, we’ll need a few more details from you.
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