Most business websites get the actual content of their website very wrong.
They put up a home page, an about page, a few pages of their services or products, and a contact page.
Then they cross their fingers that the world beats a path to their door.
When it doesn’t happen, the answer is almost always that they haven’t given Google enough clues as to what the company actually does, and where their expertise lies.
There are two main audiences for the content you put on your website: your visitors and Google.
Google is the gatekeeper for those searching for the products and services that your business provides. In order for Google to understand what you do and connect you with the right people, you must publish a good deal of content that Google can understand and classify.
Only then can Google connect a business with the right audience.
B2B Content marketing services is about creating interesting and timely content for your industry, in order to establish your business or organization as an authoritative and trusted resource.
The beauty of content marketing SEO services is that your content, once created, does not cost you anything to remain published.
It’s the search gift that keeps on giving.
We Help You Create Compelling Content
By far, the biggest factor when a company doesn’t produce content is the terror of staring at a blank page.
Fortunately, Boomcycle a content marketing agency services can help! We have cutting edge online content marketing services and techniques that allow us to dig into your industry niche and discover:
The questions your prospects are asking
The topics your prospects are interested in
The trends that are developing
…and so much more.
The incredible ability to reverse engineer information from search engines like Google is like getting a peek inside your prospect’s minds.
We can find out an astonishing amount about your competition too:
Which keywords their websites are ranking for
Which of their pages get the most visitors
The topics they’ve covered that you have not
It’s like a magic trick. And it’s all available to those who are informed enough to ask the right questions.
From all this amazing data, you will find a dizzying variety of topics on which to write and produce other types of content.
To that recipe, you add your own insider knowledge and unique perspective and you will get a waterfall of relevant, focused and creative content.
Coming up with ideas for content is never a problem!
The Cadence of Content Marketing
Create search-informed and useful video, audio or textural content that puts you, and keeps you, top-of-mind as a most helpful resource in the industry.
Be mindful that the only web property that you truly control is your own website. You don’t control YouTube, LinkedIn or Facebook. Your content may disappear from 3rd party platforms, but of course is evergreen on your website.
Always have a website.
Create white papers, ebooks and other long-form content to attract downloads, email newsletter signups, contact form entries or sales, or you can use an on-site blog to encourage more traffic to your site.
When it comes time to buy, a connection and trust has been established with your audience, so they reach out to you.
Content Marketing Examples
Let’s cite some examples of good content marketing in an industry such as medical device engineering. Here are some great content marketing ideas:
Actionable How-To Guides, Best Practices or Checklists
“Medical Device Design & Development: A Guide for Medtech Professionals”
“5 Essentials for Developing a Bioresorbable Implantable Medical Device”
“Best Practices For Effective Medical Device Design Reviews”
Timely Industry Statistics or Surveys – Anything that you research and author. Some examples might include:
“The global medical device market size was valued at $425.5 Billionin 2018 and is expected to reach $612.7 Billion by 2025.”
“Survey: 5 attributes providers want when purchasing medical devices“
“Survey: 3 top barriers to improving medtech product development”
Unique Research Studies – These may be papers you authored while in college or of course, anything you had published, such as peer-reviewed studies you’ve done that relate to your niche.
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Boomcycle Digital Marketing's support team provided timely and effective guidance, helping us achieve our online goals with their top-notch digital marketing services. From SEO services to custom web design, their knowledgeable team was always available to answer our questions and drive our brand's online success.
Boomcycle Digital Marketing exceeded all our expectations for our new website design. Their team not only built us a beautiful, easy-to-use website, but they were even able to make us visible in ChatGPT! We’ve seen a real difference in our online presence, and the entire process was simple and stress-free. I highly recommend David and his team at Boomcycle for anyone looking for outstanding web design services.
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Questions as Content Ideas
Using keyword research tools, we can see questions that were typed into search engines. This is very helpful in guiding content development.
“How to” questions are great for article ideas.
Broader educational topics help establish industry authority.
And some questions might relate to popular industry-specific topics that can be addressed within a broader context (“What happened to website?”).
Industry-specific searches are often low-volume searches compared to gun control or Kim Kardashian, but nonetheless reflect industry-specific search intent. Even better, some searches may suggest buying intent.
The phrase used to seed the search below was “medical device design”:
how to design a medical device
where does medical device design control come from?
how to work with a medical device design company
(etc.)
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Shocking and Valuable Titles!
How you title your content is hugely important. Whenever possible, avoid boring, jargon-infused titles. It is far more effective to use emotional and connecting titles that imply value.
The four key emotions
are: anger, disgust, affirmation and fear.
You might wonder how some of these would fit with your very sober B2B niche, but there are ways to create appropriate content titles in any industry.
A great title can increase your Click-through Rate (CTR) — how regularly someone clicks your search results in the SERPs.
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