Noise is Your Competition

David Victor December 12, 2020PST

Is your marketing message getting through? Your real competition is everything that’s noisier, and more apparent, than your business.

Web Copy That Sells Every Year

David Victor November 28, 2020PST

It’s easy to describe how your business helps its customers. Why do so many websites get this first, most essential step wrong? Here’s how to write web copy that sells.

The Strong Shift to Digital Marketing During the Pandemic

David Victor November 23, 2020PST

Buyers are doing more online than ever, as the pandemic continues to present a public health threat, and governments encourage people to stay home. Businesses who need their messages to be seen are shifting to digital to avoid being left behind.

Livermore Lunch ‘n Learn on Google My Business

David Victor October 25, 2020PDT

Do you know there’s a 100% free way to increase your visibility and sales inquiries on Google? And your competition is probably not aware of it!

Personalized Search Results Are Probably Deceiving You

David Victor September 19, 2020PDT

Google’s default personalized search features may prevent you from seeing how your website is really ranking in the organic search results.

Print Advertising vs. Digital Marketing

David Victor August 14, 2020PDT

Do we really still have print advertising in 2020, when digital marketing is wildly more effective? Hats off to those selling print ads, but here’s the scoop on why print advertising is passe’.