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Business Website Design 101

Design a website that drives sales! Essential tips for SMBs. Learn the secrets of a killer business website in this must-read guide.

Having an online presence is a key component of any business’s success. If you want to make sure your website captures the attention and trust of potential customers, then it’s essential that you get up-to-speed on “business website design 101”.

From understanding brand identity and consistency to creating effective calls-to-action, this guide will help ensure that your web design reflects your company’s mission in a modern way. We’ll also discuss storytelling frameworks, usability considerations, responsiveness requirements and more – all designed to give visitors the best possible experience when visiting your site.

Table of Contents:

Do You Need a New Web Design?

It’s sometimes tempting to think that a new web design is the answer to all your problems. After all, if you have an outdated website or one that isn’t visually appealing, it could be driving away potential customers.

But often times, the issue isn’t with the design itself—it’s with your SEO and other digital marketing strategies. Simply put: no one is finding your website in the first place (have you checked your Google Analytics to find out if anyone is visiting?)

Presuming you are getting visitors to your website, the next thing to look at is whether or not the website is converting visitors to buyers.

But before we get too deep “in the weeds”, it’s best to work from the inside out, starting with your business. We need to get answers to the most important questions:

  • What are your most valuable products or services you wish to promote?
  • Who are your ideal prospects?
  • What is the message you need to convey to them?
  • What action do you want them to take when visiting your website?

Once you have answers to these vital questions, you can start to think about a website design that would support your mission.

Many factors contribute to a powerful web design. 

Your brand identity should be reflected in every aspect of your website—from colors and fonts to images and content. A consistent look across all pages will help visitors recognize your business quickly while also giving them a sense of trustworthiness. This can include using branded logos on each page as well as making sure that any text used is written in a similar style throughout the site.

Storytelling is an effective way to engage visitors on your website by helping them connect emotionally with what you offer. To do this effectively, create stories around products or services that are relevant to their needs or interests. You can use visuals such as videos or photos along with compelling copywriting to make these stories come alive for readers so they feel more connected with what you offer than ever before.

The hero section of your website should grab attention right away by providing clear information about who you are and what makes you unique from competitors in just seconds – no scrolling required. Include high-quality visuals such as photographs or illustrations alongside concise copywriting so visitors know exactly why they should choose you over others without having to read too much text first.

Call-to-actions (CTAs) are essential elements for converting leads into customers on websites because they prompt users towards taking action after reading through content about products/services offered by businesses like yours. Make sure CTAs stand out clearly from other elements on pages; consider adding buttons instead of plain links which draw attention better when placed strategically near key points within copywriting pieces related directly back to those CTA buttons themselves.

Usability also plays an important role in how people interact with websites since it affects how easily someone can navigate through different sections without feeling overwhelmed or confused at any point during their visit – even if there’s lots going on within each page itself. Make sure navigation menus are intuitively designed according user flow patterns based off research conducted beforehand; this will ensure visitors don’t get lost trying find something specific while browsing around online either via desktop computer devices OR mobile ones alike…

Responsive web design has become increasingly important due to its ability to adjust layouts automatically depending upon the device type being used – whether it’s laptop computers, tablets, or smartphones. This ensures optimal viewing experiences regardless of screen size, resolution etc., today more than ever before given current technological advancements taking place rapidly nowadays. Remember to always keep customer experience at the front of your mind whenever possible. Thank you kindly.

Content management systems (CMS) allow businesses like yours to manage their own websites without needing to hire developers every time they want to make changes, update existing content, add new features etc. This saves both time and money in the long run and gives greater control over the entire process. Similarly, it allows for more flexibility when making changes or adding new features. Therefore, CMS is an invaluable tool that can help businesses save resources while still maintaining a high level of quality control over their website’s content.

If you’re looking to create a modern, attractive website for your business, let’s talk about how brand identity and consistency can help make your site stand out from the competition.

Key Takeaway: A successful website requires more than just a good design; it also needs SEO, brand consistency, storytelling, call-to-actions, usability and responsive web design. Utilizing a CMS can help businesses save time and money while still having control over their content.

Brand Identity and Brand Consistency

Having a strong brand identity is essential for any business, especially in the B2B market. A consistent brand identity across all platforms helps to build trust with customers and create a recognizable presence in the market.

It’s important that your website design reflects your company’s values and mission statement. Your logo should be prominently displayed on every page of your website, along with consistent colors, fonts, and imagery throughout. This will help visitors quickly identify who you are as soon as they land on your site.

Your social media accounts should also have the same look and feel as your website so that customers can easily recognize you no matter where they find you online. Make sure to use similar logos, color schemes, language styles, etc., so that people know it’s still you even if they’re not looking at an official webpage or blog post from your company.

Brand consistency also extends beyond visuals into content creation too – make sure each piece of content has a clear purpose and message behind it that ties back to what makes your business unique or special in some way. Storytelling is key here; craft compelling stories about how customers have benefited from using/buying from you before which will help them better understand why they should choose you over competitors when making their decision-making process easier for them overall.

Finally, don’t forget about call-to-actions (CTAs). CTAs are essential for guiding potential customers through the sales funnel by providing actionable steps such as signing up for newsletters or downloading resources related to their interests – these small but powerful touches can go a long way towards increasing conversions.

Having a consistent brand identity is key to making sure your business stands out in the market and resonates with customers. By building an effective storytelling framework, you can create a strong foundation for successful marketing campaigns.

Key Takeaway: Creating a consistent brand identity across all platforms is essential for B2B businesses. This includes using the same logo, color scheme, language style, and content messaging to build trust with customers. Add CTAs to guide potential customers through the sales funnel for increased conversions.

Storytelling Framework

Storytelling is an essential part of any successful B2B marketing strategy. It helps to create a connection between the business and its customers, while also providing valuable information about the company’s products or services. A classic storytelling framework consists of three main elements: protagonist, plot, and resolution.


The protagonist in your story should be someone that readers can relate to – whether it’s a customer, employee, or even yourself as the business owner. This person should have a problem that needs solving by using your product or service. For example, if you are selling accounting software for small businesses, your protagonist could be a small business owner struggling with their finances due to manual bookkeeping processes.


The plot of your story should provide insight into how the protagonist solves their problem by using your product or service. You can do this through case studies where you showcase how other customers have used your product successfully; testimonials from existing customers; or stories from employees who use the product on a daily basis.


Finally, you need to provide readers with some kind of resolution at the end of your story so they know what happens after they purchase and use your product/service. This could include statistics such as increased sales numbers; customer feedback about improved efficiency; or simply an overall feeling of satisfaction when using the product/service for themselves.

A good Storytelling Framework provides a powerful foundation for creating engaging content that resonates with your audience.

Now let’s explore how to craft the perfect hero section for your business website design.

The Perfect Hero Section

A hero section is the first thing visitors see when they land on your website. It’s a powerful way to make an impact and set the tone for the rest of their journey. When done right, it can be transformational in terms of how customers perceive your business and products or services.

I have kind of a “formula” that I believe describes the perfect hero section. Here are the five essential elements:

  • A transformational statement that speaks directly to your audience’s needs and desires.
  • A description of how you help them achieve the transformation they want in simple language that resonates with them.
  • Let them visualize themselves using your product or service by providing visuals such as images, videos, or illustrations that showcase its features and benefits.
  • Social proof that includes customer testimonials or reviews from trusted sources like Google Reviews or Yelp. These will show potential customers that others have had success with what you offer so they feel more confident about making a purchase decision.
  • Finally, make taking action easy by including clear calls-to-action (CTAs) such as “Connect With Us Today” buttons which direct users to other pages on your site where they can find out more information about what you offer.

Note that people are sometimes a little weird about CTAs. Too much commitment scares people off. Too little, and you don’t compel them to take any action. For example, “Learn more” is a CTA that’s especially flaccid.

By following these tips for creating an effective hero section, you can ensure visitors are engaged from the moment they arrive at your website and take one step closer towards becoming loyal customers who keep coming back time after time.

A great hero section should capture the attention of your audience and encourage them to take action. Now, let’s discuss how to create effective call-to-actions that will help you convert visitors into customers.


Call-to-actions (CTAs) are an essential element of any website. They provide a way for visitors to take action, such as signing up for newsletters or making purchases. CTAs can be used in various ways, from buttons and links to forms and banners. No matter how they’re implemented, effective CTAs should be visible, relevant and engaging.

When designing your call-to-action elements, it’s important to keep the user experience in mind. Make sure that your CTA is easy to find on the page by using contrasting colors or adding visual cues like arrows pointing towards them. Additionally, ensure that all necessary information is included in the CTA so users know exactly what will happen when they click it – this could include anything from confirming their subscription details or providing payment information.

Your CTA should also be relevant to the content on the page – if you’re talking about a product then make sure your CTA encourages people to purchase it. You can use language like “Buy Now” or “Add To Cart” which clearly communicates what action needs to be taken next. Finally, try using persuasive copywriting techniques such as creating urgency with words like “Hurry.” or emphasizing benefits with phrases like “Get Yours Today.”

The effectiveness of your call-to-actions depends heavily on their placement within your website design too; consider placing them at strategic points throughout pages where visitors are likely ready to take action such as after reading key pieces of content or near related products/services etc. By taking these steps, you can ensure that more visitors convert into customers through effective calls-to-action than ever before.

Call-to-Actions are an essential part of any website design and can help drive conversions. Now, let’s look at how usability plays a role in effective web design.

Key Takeaway: To create effective CTAs, make sure they are visible, relevant and engaging. Use contrasting colors or visual cues to draw attention, include all necessary information and use persuasive copywriting techniques. Place them strategically on the page for maximum conversions.


Usability is a key element of any website design. It’s the measure of how easy it is for users to find what they need on your site and interact with it in an intuitive way. Poor usability can lead to frustrated customers, lost sales, and even negative brand perception.

Good usability should be at the forefront of any web design project. Clear navigation menus that are easy to use will help visitors quickly find what they’re looking for without getting lost or confused. Calls-to-action should be clearly visible and designed in such a way that encourages users to take action. Intuitive design elements like dropdown menus, collapsible sections, and hover effects make navigating your website easier than ever before.

Designing with responsiveness in mind is also important when considering usability as more people access websites from mobile devices every day. Responsive designs adjust automatically based on device size so that all content remains accessible regardless of whether someone is using their phone or laptop computer to view your site. This ensures that everyone has the same great experience no matter where they’re accessing your website from.

Finally, selecting the right CMS (Content Management System) can have a huge impact on usability as well since some systems are much easier to work with than others when it comes time for updates or changes down the road. It is important to research different options carefully before making a decision so you know you will have something reliable and user friendly going forward.

Usability is an important factor in creating a successful website, and it’s essential to ensure that the user experience is easy and intuitive. Responsiveness should be considered when designing a website as well, to ensure optimal performance on all devices.

“Don’t let your website design be a usability nightmare. Make sure it’s intuitive, responsive and easy to use for the best user experience. #WebsiteDesign101 #UsabilityMattersClick to Tweet


Responsiveness is a key factor in website design. It refers to the ability of a website to adapt its layout and content based on the size of the device it’s being viewed on. Responsive websites are designed with fluid grids, flexible images, and media queries that enable them to adjust their layout according to the screen size they’re being viewed on.

Having a responsive website is essential for businesses today because more than half of all web traffic comes from mobile devices such as smartphones and tablets. If your site isn’t optimized for these devices, you’re missing out on potential customers who may be turned off by having an experience that’s not tailored for their device or browser type.

A responsive website also helps improve user experience by providing users with an intuitive navigation system that works across multiple platforms. This makes it easier for visitors to find what they need quickly without having to scroll through pages or resize windows manually. Furthermore, when visitors have a better user experience, they are more likely to convert into paying customers – something every business wants.

Additionally, search engines like Google favor sites that are mobile-friendly since most people use mobile devices when searching online nowadays; this means if your site isn’t optimized for smaller screens then you could be losing out on valuable organic traffic from search engine results pages (SERPs). As such, making sure your site is responsive can help boost SEO rankings which can lead to increased visibility and higher conversion rates in the long run.

Finally, responsiveness ensures consistency across different browsers so regardless of whether someone visits your site using Chrome or Safari – both versions will look identical no matter what device they’re viewing it from. This eliminates any confusion caused by discrepancies between desktop and mobile versions which can often frustrate users, leading them away from completing conversions or signing up for services/products offered by your business.

When designing a website, responsiveness is key to ensuring that users have an optimal experience regardless of the device they are using. Now let’s take a look at CMS considerations when creating a business website.

Key Takeaway: A responsive website is essential for businesses as it helps improve user experience, boosts SEO rankings and ensures consistency across different browsers. Key elements include: fluid grids, flexible images, media queries and intuitive navigation systems.

CMS Considerations

When it comes to web design, choosing the right content management system (CMS) is essential. A CMS allows you to easily update and manage your website over time. Popular options include WordPress, Drupal, Joomla and more. Each of these platforms has its own pros and cons for businesses in terms of cost, scalability, security and other factors.

WordPress is one of the most popular CMSs due to its user-friendly interface and wide range of features that make it easy for users with any level of technical experience to create a professional website quickly. It also offers plenty of plugins that allow you to customize your site even further. However, WordPress can be slow when dealing with large amounts of data or complex websites.

Drupal is another popular option that’s often used by larger organizations due to its powerful capabilities such as multi-site support and granular access control settings which allow administrators to limit who can view or edit certain parts of their site. While this makes Drupal ideal for enterprise applications, it does require some technical knowledge in order to use effectively so may not be suitable for smaller businesses or those without an IT team on hand.

Joomla is a great choice if you need something between WordPress’ simplicity and Drupal’s complexity, offering plenty of features while still being relatively easy-to-use compared with other CMSs like Magento or Shopify Plus which are designed specifically for ecommerce sites rather than general websites.

Ultimately, there isn’t one perfect solution when it comes to selecting a CMS. Each platform has different strengths depending on what type of website you’re building, so it is important that business owners take the time to research their options before making a decision about which one will best suit their needs now and into the future as their business grows.

Key Takeaway: When selecting a CMS, it is important to consider the features, scalability and cost of each platform. Popular options include WordPress, Drupal and Joomla – each with their own pros and cons. Research your options before making a decision that will best suit your needs now and into the future.

FAQs in Relation to Business Website Design 101

What are the 7 principles of web design?

1. User Interface: Design an intuitive and user-friendly interface that is easy to navigate and understand.

2. Content Strategy: Develop a content strategy that focuses on providing useful, relevant, and engaging information for users.

3. Responsive Design: Ensure your website works across all devices by using responsive design techniques such as fluid grids, flexible images, media queries etc.

4. Performance Optimization: Improve the loading speed of your website by optimizing code, compressing images and leveraging caching technologies like CDNs (Content Delivery Networks).

5. Accessibility & Usability: Make sure your website is accessible to people with disabilities by following web accessibility guidelines such as WCAG 2 AA standards or Section 508 requirements for government websites in the US .

6. Search Engine Optimization (SEO): Increase visibility of your website in search engine results pages (SERPs) through optimization techniques such as keyword research, link building campaigns etc., so more potential customers can find you online easily .

7. Security & Privacy Protection: Protect sensitive data from unauthorized access or malicious attacks by implementing security measures like SSL certificates and other encryption protocols on your server side infrastructure .

What are the 5 principles of web design?

Designing with the user in mind is essential to creating a successful website. This means understanding what users need and want, then designing accordingly.

2. Responsive Design: Websites should be optimized for all devices, including mobile phones and tablets, so that they are accessible from any device or platform.

3. Content Organization: Content should be organized logically so that it is easy to find and navigate through on the website without confusion or frustration for the user.

4. Visual Appeal: A visually appealing design can help draw attention to important content and make it easier for users to understand your message quickly and effectively.

5 Accessibility: Ensuring that your website meets accessibility standards helps ensure everyone can access your content regardless of their physical abilities or disabilities

What are the basics of designing a website?

Designing a website requires careful planning and consideration of several key elements. First, you must decide on the purpose of your website and what content will be included. Next, choose an appropriate domain name that reflects your business’s brand identity. Afterward, select a hosting provider to store your site’s files and make it accessible online. Finally, create or customize a template with attractive visuals and intuitive navigation for visitors to explore easily. With these steps in place, you can launch a successful website that meets the needs of your target audience.

How do I make a business website for beginners?

Creating a business website is easier than ever before. To get started, choose a domain name and hosting provider that meets your needs. Then use an easy-to-use website builder to design the look and feel of your site. Finally, add content such as images, text, videos or other media to create engaging pages for visitors. Once you’ve completed these steps, launch your website and start promoting it online with SEO techniques like keyword research and link building to drive more traffic to your site.


In conclusion, business website design 101 is an essential element for any B2B business. It requires careful consideration of brand identity and consistency, storytelling framework, the perfect hero section, call-to-actions, usability and responsiveness. Additionally, businesses should also consider CMS considerations when designing their websites to ensure that they are able to effectively manage their content in a timely manner. By taking these steps into account when designing your website you can create a user experience that will help build trust with potential customers and increase conversions.

Want more of your best clients to know you exist? Contact Boomcycle Digital Marketing today and we’ll be happy to help.