As a business owner in the Bay Area, you might wonder what you can do to increase traffic and keep the interest of visitors to your website. Since most people head to a search engine to find what they’re searching for, you might ask yourself how your web design can help your business stand out.
Today, Google has about 88% of searches through search engines, and the design of the website is one of the factors that search engines use.
While all of these factors might seem overwhelming, there’s hope.
This article will uncover what to look for when choosing a service to help you create your new B2B website design. Read on to explore what to consider before choosing your future web design service, and how choosing the right one will help you stand out.
1. The Services That You Need
First, you’ll need to decide what you need, whether it’s a web designer or web developer. Developers build your website, while designers focus on designing your site.
You may also need a company that offers both web design and Bay Area SEO services as well.
2. Online Reviews
Check out online customer reviews for the company in the Bay Area that you’re considering. While one bad review isn’t necessarily a red flag, avoid those who have multiple bad reviews with a common theme. Avoid companies that don’t have a location listed.
3. Mobile-Friendly B2B Website Design
Your local web design agency needs to have search engine optimization in mind as they design your site. This means having a mobile-friendly experience since plenty of your visitors will be on a mobile device.
Look at the web design company’s website on your mobile device. How does it look? Can you read the text? Where is the call-to-action? Are you motivated to scroll and/or click on the page?
This is important to Google as well, and this topic falls under SEO (search engine optimization). Search engine optimization is where Google and other search engines have crawlers that go across the internet and find websites that align with what someone types into their search.
4. Aesthetics
Your SEO consultant will tell you that having an easy-to-navigate website with a clean design and aesthetics is vital. Whether you need a website to flow or have fun animations, make sure that your website designer will keep your needs in mind.
Ask your designer how they deal with h-tags. If they’re not sure what you’re talking about, walk away. This is both an SEO factor as well as an accessibility factor, so pay close attention to their answer.
5. Your Budget
Keep your budget in mind as you’re taking a look at different web design and search engine optimization agencies in your area. You’ll want an SEO-savvy designer who will meet your budget needs, listens to what you’re looking for, and who you can rehire in the future as well. Even if you don’t have the steepest budget, remember that expensive doesn’t always mean high-quality. Ask them how they handle the follow up once the design is taken live. There is always more to do!
6. The History of the Web Design Service
Let’s say you’re looking at an SEO company in San Jose that says they also do web design. Take a look at their history and see how long they’ve been doing web design. See if they’ve worked with clients similar to your company as well. You can also ask for their portfolio to take a look at previous work before hiring your design and San Jose SEO company.
7. Up-to-Date On Trends
Search for SEO companies near me that also offer B2B website design services since they tend to stay up-to-date on trends. You’ll want to hire a company that’ll make sure that you stay ahead of the competition. They’ll make sure that you have a website that’s easy to navigate, but also has the newest design trends.
8. How Long Will It Take?
You might be on a time crunch and need your website design as soon as possible. If this is you, make sure you have your basic content ready and that you go over this with the web design agency first. You can also ask if they use subcontractors, or do the work in-house.
Most often, delays by the client in delivering content are the primary reason a website design job takes longer than required.
Hiring the right company can reduce the amount of time you’ll need to spend on your website. If you hire an all-in-one company, you can hire the best SEO company and website design agency in the area. When you’re looking for local SEO services, it’s a great way to be able to pop in and check on progress.
Remember that you’ll want a company that’ll answer questions that you have, and helps your dream website come to life. Whether your website is new, needs a full redesign or just needs some customization, a website design company can help you.
Why Website Design Matters for SEO
While content creation and link building are important ways to get your business discovered on the web, your website design is also critical for your business. It’ll make you look professional to potential customers, and help you to stand out.
Today, there are about 1.5 billion websites out there. Make sure your website stands out and gives your business a professional sheen.
A potential buyer’s first impression will be made when they land on your site. Google also determines a website’s quality by how a visitor interacts with your site. This is known as engagement.
A high-quality website is also important for conversions as well. You’ll gain more visitors when you have an SEO-friendly website design, and they’ll be more likely to spread the word about your site. Keep your target audience in mind as you design your website.
Along with website design, you’ll want to have Google My Business optimization, strong link-building, reputation management, and citation building. This is what an all-in-one SEO and website design company can do.
Your meta description and title are the first things that people can see on searches, and they’ll decide whether to click or not. Once they arrive on your site, they’ll take a look around, and decide if it’s the right place for them.
Having an attention-grabbing and easy-to-use site will increase your chances of conversions.
Everything To Consider When You Choose a Web Design Service
Now that you’ve explored this guide on what to consider when choosing a web design service, you should be well on your way to finding the right company for your needs. Are you ready to get started with an SEO-optimized website design?
Contact us today, and we’ll come up with an action plan that meets your needs. Not only do we offer SEO services, but web design and other services as well.
Why Boomcycle? Well, we’ve been around since 2003 and helping our clients increase their online visibility in order to drive sales.
