It’s no secret that having your business appear on Google Maps can give you an edge over your competition and bring more customers through the door or on the phone. Google Maps SEO is a powerful set of techniques for businesses seeking to gain visibility in the all-important Google “Map Pack”.
The local Map Pack is the map listing shown before the “classic” blue-link organic search results, and it’s an impressive and highly-visible place for your business to be seen.
But with so many companies vying for map listings, what can you do to help ensure your business’s Google Maps listing stands out?
In this blog post, we’ll explore what Google Maps SEO and Google Maps Marketing is all about and discuss why some of your competitor’s business listings may appear in the map pack search results but not yours.
We’ll also provide tips on ranking higher in the search results and discuss the benefits of optimizing for Google Maps SEO to increase the volume of leads for your company.
A Note On GMB vs GBP
Google’s nomenclature for your business information or your Google Business Profile (hereinafter referred to as GBP) was until quite recently, and for some time, known as “Google My Business“, or GMB. Google likes to change the names of their services a lot for reasons only they know. Since it’s taking some time for people to start searching for “GBP” instead of “GMB”, I’ll somewhat oddly be using both acronyms interchangeably to better rank for terms that people are searching for.
With that out of the way, get ready to take notes – it’s time to learn everything there is to know about Google Maps SEO!
Google’s Local Search Algorithm Updates
Before we get into the mechanics of Google Maps SEO, let’s talk about some recent algorithm updates that have dramatically changed the local search landscape. These updates directly impact how your business shows up in the Map Pack.
The December 2021 “Vicinity Update” was a game-changer for local businesses (and the SEOs who love them!)
The Vicinity Update prioritizes businesses that are physically located in the area being searched. In the past, you could optimize your way into map packs for areas where you didn’t have a physical presence.
Not anymore. Google now places much more weight on actual proximity to the searcher.
I’ve seen businesses that previously ranked in map packs for multiple cities suddenly drop out of results for areas where they don’t have a physical location. This hit service-area businesses particularly hard, as they now need to work harder to rank outside their immediate vicinity.
In fact, I recommend that businesses never set themselves to be “Service Area Businesses” because then they never rank, even when you’re close to them.
The “Neighborhood Update” in 2022 refined how Google understands districts and neighborhoods within cities. If you’re in a popular neighborhood like Russian Hill in San Francisco, Google now better recognizes your location’s relationship to local search queries. This means targeting neighborhood terms in your content can now be more effective.
Schema can also help with this.
Perhaps most significantly, Google’s “Spam Update” from 2022-2023 aggressively targeted fake listings and keyword stuffing in business names. I’ve seen businesses that had stuffed keywords into their Google Business Profile names (like “Joe’s Plumbing – Best Emergency Plumber San Francisco 24/7”) suddenly drop in rankings when forced to use their actual legal business name.
Of course, you can always get a DBA and call yourself whatever you like, but your signage must match your DBA.
Regardless, these updates collectively signal Google’s commitment to authentic, proximity-based local results. The days of easy shortcuts in Maps SEO are over, making legitimate optimization more important than ever.
What is Google Maps SEO?
We’re going to presume, for the purposes of brevity, that you already know you must claim and verify your GBP listing before doing anything else. If you haven’t done so, please follow Google’s guide here.
Google Maps SEO is the process of optimizing your business’s presence on Google Maps to increase visibility in the map search results and drive more customers to your business. By optimizing their Google Business Profile (formerly “Google My Business”) listing, businesses can ensure that their business listing stands out from the competition.
Google Maps SEO involves making your business visible in the Google Maps Pack for your most important keywords. For example, search for “best bay area digital marketing agency” on Google. You will see Google’s list of digital marketing companies and their office locations on the map.
Google Maps SEO involves optimizing your business’s information in your company’s GBP, such as its name, address, phone number, website URL, and other details.
And there are many other details, both within the GBP listing and outside of it, like listings in business directories and the quality of your actual website.
How often have you looked for a local business that provided something you needed at that moment, and you got poor results? Sometimes, the bar is set pretty low.
Doing Google Maps SEO helps ensure visibility for your ideal customer searching on their mobile device. You want to get those phone calls, not your competition. This is critical for business growth.
Why Do My Competitors Show Up in the Map Pack, But My Business Doesn’t?
The other day I was showing my sister her Google Maps listing (which had over 50 five-star reviews), and she noticed that she had over a dozen more great reviews than a competitor that was higher in the rankings than she was. Even though we’ve had the discussion numerous times, she nonetheless asked, “Well, how can that be?“
Because the number of 5-star reviews is only one of dozens and perhaps hundreds of ranking factors.
Unfortunately, if you’re not showing up in the map pack while your competitors are, it can be difficult to understand why and know the steps to take in order to “fix it” since your competitors may appear higher than you in the map pack for a variety of reasons.
One of the biggest ranking factors is the searcher’s location. If you are searching from home, and your nearest competitor’s office is closer to your location than your office, they will likely be highly ranked, as Google considers a searcher’s physical location a critical ranking factor.
Fortunately, locational prominence is only one of many ranking signals. You have other opportunities for optimizations to signal your authority in your niche and encourage Google to show your business listing to their searchers.
Your competitor may have optimized their listing better than yours. This could include having more detailed information about their business, such as hours of operation, contact details, attributes such as “Wheelchair Accessible”, “Woman Owned Business”, photos, as well as accurate location data on Google My Business (GMB).
It can relate to how often a business posts (yes, you can post on GBP) which suggests an active business.
They may also have more customer reviews, which can give them an edge over other business listings with fewer reviews. I’ve seen situations where having even a single review put a CPA at #1 in the map pack for their most treasured keywords because their competitors were asleep at the switch.
Another factor influencing where your business appears in the map pack compared to others is links from other websites. If a competitor has more backlinks from authoritative sites like Yelp or TripAdvisor, this can give them an advantage over yours regarding ranking higher in search results pages (SERPs).
In 2023, the best backlinks, as far as Google is concerned, are topically relevant, that is, coming from websites and URLs related to the same topic(s) as yours.
Backlinks from other local businesses imbue geo-relevance, which is also a ranking factor.
And while the lowly “directory websites” have taken a hit in the past decade, their (hopefully accurate) listings of your business information are considered “citations”, which are another ranking factor.
Most importantly, your Business Name, Address, and Phone Number (also referred to as “NAP“) should be consistent among these denizens of the internet world. 100% of the time, they won’t be.
My best advice is to use the exact NAP information that the Google Business Profile shows for your business when you search for your business name and go with that as the defacto font of knowledge.
Finally, if your competitor’s Google Business Profiles are targeting different keywords than you are, this too can affect where each of your businesses appears on SERPs and, therefore, who shows up first in the map pack.
To ensure that your business appears at least alongside its competitors within the map pack, there are several steps you should take. These include optimizing all aspects of GMB, actively (aggressively?) seeking out customer reviews, creating content around relevant topics related to what people might search for, and using targeted keywords throughout web pages so that search engines know exactly what type of services/products your company offers.
Doing these things will help potential customers discover what makes your business unique and stand out against your competition.
Finally, and this is a truly tough nut to crack, Google may rank your business higher in Google Maps due to CTR, or “click-through rate”, the rate at which your map listing is clicked as compared to your competition. Google takes note of your listing’s CTR, and the more people who click on it, the better as far as Google is concerned.
Thus, not only is a click a search “conversion” for your business, each click also implies a “vote” in favor of your business to Google.
Understanding why your competitors appear in the map pack but not your business is key to creating an effective Google Maps SEO strategy. Fortunately, there are some tools we use that can help us quickly spot differences.
Next, we’ll look at how to optimize your business listing on Google Maps for maximum visibility.
How to Rank Your Business in the Google Map Pack
Optimizing your listing in the Google Map Pack can increase visibility and drive more customers to your business.
To rank in the map pack, it’s essential that all information about your business is accurate and up-to-date. This includes adding a description of what services you offer or the various attributes that help differentiate your business, uploading photos of products or services, responding to customer reviews, and verifying that all listed information is correct.
It’s also important to build backlinks from other websites and create content related to local keywords relevant to your industry. Quality backlinks are key for improving search engine rankings on Google Maps, so make sure they come from authoritative sources such as local news outlets or directories like Yelp or TripAdvisor. Additionally, creating content with local keywords will help boost visibility when potential customers are searching for businesses near them using those terms.
To rank your business in the Google Map Pack, it is essential to optimize your listing with accurate and up-to-date information about your business. This includes adding a description of what services you offer, uploading photos of products or services, responding to customer reviews, and verifying that all listed information is correct.
Building backlinks from other websites to your website, as well as creating content related to local topics relevant to your industry, are important for improving search engine rankings on Google Maps. Generally speaking, quality backlinks are those that come from authoritative websites such as local news outlets or directories like Yelp or TripAdvisor.
Furthermore, optimizing titles and meta descriptions on each page of your website will help ensure that users find exactly what they’re looking for when they click through from the map pack results page.
Doing these simple steps can greatly improve ranking within the map pack and lead more people directly to your business’s doorstep.
What’s not as well known is how much importance Google places on the experience of using your website, which, of course, it can track, especially when you have Google Analytics and Search Console in place.
In fact, Google has now confirmed that Core Web Vitals metrics are used in determining Map Pack rankings. These metrics measure page loading speed (Largest Contentful Paint), interactivity (First Input Delay), and visual stability (Cumulative Layout Shift). Since 2021, I’ve consistently noticed businesses with faster, more stable websites gaining an edge in local search visibility.
This makes perfect sense when you think about it. Google wants to send users to websites that provide a good experience, especially on mobile. A potential customer who clicks through to a slow, jumpy website is likely to bounce right back to search results, which signals to Google that your business wasn’t a good recommendation.
You can check your Core Web Vitals scores in Google Search Console under the “Experience” section. If you’re seeing a lot of red or yellow indicators, it’s worth addressing these issues as part of your Maps SEO strategy.
Is your website mobile-friendly? This is a huge factor for a potential customer searching earnestly for a solution to their problem while in transit. Suffice it to say, the easier your website is for a user on a smartphone, the better Google will like it too.
Since Google now uses mobile-first indexing, it primarily looks at the mobile version of your website for both indexing and ranking purposes. This is especially relevant for Maps SEO since the vast majority of Google Maps searches happen on mobile devices. People searching for local businesses are often on the go, looking for quick solutions to immediate needs.
Your website must be built with mobile users in mind from the ground up. This means more than just having a responsive design that scales to different screen sizes. Touch targets (like buttons and links) should be large enough to tap without zooming – ideally at least 48 pixels in height and width with adequate spacing between them.
Text should be readable without pinching and zooming, typically at least 16px for body text. Navigation menus need to be simplified for mobile users, often with hamburger-style menus that don’t overwhelm the screen.
Google actively penalizes sites that use intrusive interstitials (pop-ups) on mobile, which can block content and frustrate users. I’ve seen businesses drop in Maps rankings after implementing aggressive email capture pop-ups on mobile.
Page load speed is even more important on mobile than desktop, as mobile connections can be less reliable. Each second of load time increases bounce rates dramatically on mobile devices, sending negative signals to Google about your site’s quality.
When I audit local business websites, I’m consistently surprised by how many fail basic mobile usability tests despite mobile searches dominating local query volume. This represents a significant opportunity for businesses willing to invest in proper mobile optimization.
With the right SEO strategy, your business can be at the top of Google Maps search results and drive more traffic to your website.
Now let’s look at some tips on how to optimize your Google My Business profile for maximum visibility.
Local Service Ads and Their Impact on Map Pack Visibility
If you’re in certain service-based industries, you’ve likely noticed Google’s Local Service Ads (LSAs) appearing above both traditional ads and the Map Pack in search results. These “Google Guaranteed” or “Google Screened” listings have changed local search for industries like home services, legal, and various professional services.
LSAs work differently than traditional Google Ads. Rather than paying per click, businesses pay per lead – when someone actually calls or messages through the ad. The program requires a thorough verification process, including background checks, license verification, and insurance confirmation. Most of my clients simply can’t tolerate the level of scrutiny, so they bag it.
Of course, what makes LSAs powerful is their prominent placement. When they appear, they push the organic Map Pack further down the page, sometimes below the fold on mobile devices. This means even if you’ve achieved a #1 ranking in the Map Pack, users might still need to scroll to see your listing.
I’ve worked with plumbers and electricians who were initially resistant to LSAs because they already ranked well organically. After implementing LSAs alongside their organic strategy, many saw a 30-40% increase in overall lead volume. The verification process creates a barrier to entry that weeds out less legitimate competitors.
Currently, LSAs are available for industries including: • Home services (plumbers, electricians, HVAC, etc.) • Legal services • Financial services • Real estate • Cleaning services • And several others, with ongoing expansion
For businesses in these industries, I recommend a dual approach: continue optimizing for organic Map Pack visibility while also leveraging LSAs. The verification badge adds credibility that can improve conversion rates, and the combination of visibility in both placements significantly increases your digital footprint.
For businesses not yet eligible for LSAs, stay alert as Google continues expanding the program to new industries. When it becomes available in your sector, early adoption can provide a competitive advantage before the space becomes crowded.
Quick Tips for Optimizing Your Listing for Google Maps SEO
Optimizing your listing can ensure that customers find you easily when they search for businesses in your area using a given search phrase. In many cases, you may have an opportunity to enhance your listing, which signals to Google that you have shown attention to your business’s GBP and that your business is active. Here are the most essential tips to help you get started:
Accurate Information
Ensure all key information on your Google Business Profile page is accurate and up-to-date, including your NAP, business description, website URL, store hours, etc. Naturally, accurate information will help consumers find you more easily and ensure they have the correct contact details if they need to reach out to you.
Business Categories
Type in a search phrase, look at the top competitors in your niche and see which categories they use. You’ll probably need to drill down a bit to see all of them.
You can often find additional accurate sub-categories to add to your GBP listing. In some cases, your main category may not be as closely aligned with what Google thinks people are looking for based on the search phrase you entered. In this case, you may want to change your primary category and use your previous primary category as a sub-category.
Descriptions & Photos
Add a description of what services or products you offer and upload photos of them as well. This will give potential customers a better idea of what they can expect from working with your business. There is debate as to whether or not Google cares about the metadata included in the photos themselves, i.e., whether the photos include geographic data to indicate they were actually taken at the business.
Customer Reviews
Encourage happy clients to leave reviews after their visit and respond promptly and professionally to all positive and negative feedback. Google does consider keywords in customer reviews as fairly strong ranking signals, as you can clearly see from this “best dentists in walnut creek” example:
If your customer includes in their review some of the keywords with which you want to rank, it can help goose your Google Maps SEO.​​​​
Respond To Reviews
Again, responding to positive customer reviews shows that their feedback matters to you and encourages other people who may be considering using your services or products to trust in your brand more readily.
Responding to negative comments professionally? Priceless! Do it, even if it makes you grind your teeth, especially if you are certain the customer is a clown. Your professional, caring responses to bad reviews may do more to convince potential customers to give your business a shot than dozens of 5-star reviews.
Ultimately, having positive customer reviews associated with your listing will help build trust with potential customers, which encourages them to click on your listing (which Google takes note of) and could lead them directly to your door.
Google Business Posts – “Updates”
As asinine as it may seem, Google does consider keywords and links that appear in your GBP posts or the things they call “Updates”. These are essentially the “blog posts” of your GBP. Survey some of your competitors; in some cases, you may find that they are not posting at all since Google buries this functionality and the results deep in their interface and enjoys moving their UI into inscrutable places.
In any case, it’s a worthwhile activity, and you can post images along with your updates and include events and products here too.
Questions & Answers
Another opportunity for engagement and love from Google is its question-and-answer functionality. As of this writing, it’s 100% okay for you as the business owner or manager to ask questions about your own business and provide the answers as well.
Essentially, this is just another type of GBP Update but is sectioned off from the other updates and often has greater prominence in a business’s listing.
The Google Business Site
This has unfortunately gone the way of the dodo, though you can still create a horrible website on Google with their website “builder”. It’s okay for entity corroboration, but you hope your clients never see it!
Build Relevant Backlinks
Building backlinks from other websites to your GBP helps improve visibility for both organic searches and map listings, so it’s worth investing time in this activity too.
For the Map Pack, the most simple, relevant backlinks to try to get are those from websites of other geographically relevant businesses. For example, if your business is in Walnut Creek, and you get a link from another business also located in Walnut Creek or another very nearby city, it’s geographically relevant.
Local Keywords & Content Creation
Create content related to local keywords relevant to your industry, such as “moving companies near me”, “best Italian restaurant San Ramon” or “top rated plumber in San Francisco” – this will help increase traffic from people searching specifically for businesses like yours nearby.
Structured Data Markup
You can use structured data markup on your website and even on external web pages, such as electronic press releases, to make it easier for search engines to understand and process the content on a webpage.
Here are a few examples of useful structured data for a local business:
- Name, Address & Phone Number of the business.
- Opening hours: The schedule for when the business is open to the public. Google loves to fire questions at you about your hours. Often, this pestering is a somewhat useful guide, especially around the busy holidays.
- Services or products & Pricing: A list of the services or products that the business offers.
- Social media profiles: This is a list of the business’s social media profiles, such as its Facebook page or Instagram account. This is often known as “sameAs” schema, because you are telling Google “Hey, this social media profile refers to the same business as this website.”
Beyond these basic structured data types, I’ve found specific Schema.org markup particularly effective for local businesses. The LocalBusiness schema (and its many subtypes like Restaurant, Store, ProfessionalService, etc.) creates a comprehensive digital identity that search engines can easily understand.
When implemented correctly, this structured data can lead to rich results in search, including enhanced business listings with star ratings, price ranges, and service categories. These enhanced listings naturally attract more clicks than standard blue links.
For service-based businesses, the Service schema helps Google understand exactly what you offer.
You can mark up individual services with details like service areas, prices, and time required. Similarly, Product schema helps retail businesses showcase their inventory directly in search results.
The Review (really Product) schema deserves special attention for local businesses. While Google pulls reviews directly from your GBP, marking up first-party reviews on your website provides additional signals about your reputation. Just be careful to follow Google’s guidelines – only mark up actual reviews that exist on the page, never fabricate or aggregate reviews from elsewhere.
To validate your structured data implementation, use schema.org’s validator tool (https://validator.schema.org/). This will show you exactly how Google and LLMs see your markup and highlight any errors that need fixing.
One of our clients in the restaurant industry saw a 22% increase in click-through rate after properly implementing LocalBusiness, Menu, and FoodEstablishment schema. The rich results displayed their star rating, price range, cuisine type, and sample menu items directly in search results, making their listing substantially more attractive than competitors’.
Analytics Monitoring
Be sure you have Google Analytics and Search Console instantiated for your website, and monitor your analytics regularly for insights into how customers are finding you online.
Search Console has recently started including a handy little link to something called “Search Console Insights“, which nicely summarizes some key takeaways. By monitoring your analytics, you can adjust strategies based on the clues that Google gives you therein.
Google Business Profile Insights and Performance Tracking
Google Business Profile provides its own powerful analytics platform that gives you direct insight into how customers are finding and interacting with your business listing. I consider these metrics just as important as traditional website analytics for local businesses.
In your GBP dashboard, you’ll find detailed information about:
- Search queries people use to find your business
- Whether customers found you through direct searches (searching your business name) or discovery searches (searching for a category, product, or service)
- How many people viewed your profile versus your competitors • Customer actions (website clicks, direction requests, phone calls)
- Photo views and engagement compared to businesses like yours
These insights tell a fascinating story about your customer’s path to purchase before they even reach your website. For example, if you see high profile views but low website clicks, your GBP listing might not be engaging enough to drive that next action.
Or if you notice most of your traffic comes from direct searches rather than discovery, you might need to optimize for more general category terms.
The “Popular times” feature shows when customers are most likely to visit your physical location. This data can inform staffing decisions and help you identify opportunities to drive traffic during slower periods.
I’ve helped clients use these insights to make strategic decisions about their business. One retail client noticed they received less direction requests on Sundays when they were closed. After extending their Sunday hours, they saw a 15% increase in weekend revenue.
Google likes pointing people to map listings that show they are open, because it’s more helpful.
Phone call metrics can be particularly revealing. If you notice spikes in calls after publishing certain types of posts or photos, that’s valuable intelligence for your content strategy.
The photo insights section shouldn’t be overlooked. GBP listings with many high-quality photos receive substantially more engagement than those with few or poor-quality images. The metrics will show you exactly how your photo views compare to similar businesses, giving you clear targets to aim for.
Make it a habit to check your GBP insights at least monthly, looking for trends and opportunities. Think of this dashboard as your scoreboard for Maps SEO success – a direct window into how well your optimization efforts are paying off.
Following these tips will help maximize your chances of appearing in the top results on Google Maps and increase visibility for your business.
Your Business Website
Unintuitively, your ranking in the Google Map Pack is affected by how much (or how little) Google loves your website, and great attention and care should be applied to your main business website.
Optimizing content with local SEO techniques can help boost visibility even further. It is said that Google is smart enough to do the “near me” math, but when doing SEO, it never hurts to increase your odds of being ranked by including the exact terms people are typing.
Consider creating city pages or location landing pages dedicated solely to each city/area where you have a physical presence, so potential customers can easily find out more about your specific services.
For instance, including geo-targeted keywords like “San Francisco Bay Area Restaurants” or “Restaurants Near Me In San Francisco Bay Area” will encourage Google to give your GBP relevance for those search terms. Even the recent “location spam” update doesn’t seem to have drastically affected this tactic with sufficiently detailed location pages.Â
Key Takeaways: To get started, make sure all information listed on your Google My Business page is accurate and up-to-date, add descriptions and photos of the services and products you offer, respond to customer reviews, build backlinks from other websites, create content related to local keywords relevant to your industry, use structured data, and use location extensions when running ads. Finally, monitor analytics regularly for insights into how customers are finding you online.
Benefits of Doing Google Maps SEO
The benefits of doing Google Maps SEO are obvious: it helps improve awareness that your business exists.
After all, if someone is not aware that you exist, you are simply not an option to solve their problem.
Providing potential customers with detailed information about what services/products are offered and building trust through positive reviews help lead to clicks on your map listing. Additionally, having a complete profile that includes images (especially outdoor images, so people can see your store front), contact details, hours of operation, and other relevant information will make it easier for users to find the exact information they need quickly and easily.
Accurate location data associated with your business listing also helps ensure that you appear in searches related to specific locations or regions where you offer services or products. This means that if someone is searching for a product or service within a certain area, they’ll be able to see your business at the top of their search results – increasing the likelihood of them visiting your website or storefront instead of going elsewhere.
Doing Google Maps SEO can help boost visibility for businesses looking to attract more customers locally and regionally by appearing higher in local search results when people search for businesses like yours near them.
Regional SEO may happen when an internet searcher is looking for a business in a smaller niche.
For example, searching for “dentist near me” will produce a plethora of map results very near you, while a search for “wholesale fruits distributor near me” will likely show a wider search as there are less of those types of businesses per square mile.
Thus, the map “zooms out” and the search widens.
Monitoring customer feedback via reviews left on your Google Business Profile also provides valuable insights into how your company is perceived by its target audience, which can be used towards further improving marketing efforts, such as running targeted campaigns based on user preferences etc. Ultimately, this will lead to improved customer satisfaction and increased sales conversions over time.
Finally, having good ratings & reviews on the GBP page not only boosts credibility but also adds social proof, which encourages prospects who may have been previously hesitant due to buying from unknown brands online – thus helping increase your overall ROI (Return On Investment).
Google Maps SEO helps businesses gain visibility in local search results and better engage with their customers.
FAQs in Relation to Google Maps SEO
Is Google Maps SEO Just Plain Old “SEO”?
No, Google Maps SEO is the process of working to gain visibility in the Google “Map Pack”, as opposed to the regular SERP (Search Engine Result Pages). Google Maps is an online mapping service provided by Google that allows users to find directions and locations. Its primary purpose is to provide users with information about businesses and other points of interest in their area.
How do I use Google Maps for SEO?
Google Maps is an essential tool for SEO, as it allows businesses to be found more easily by potential customers. It helps optimize local search engine rankings and increases visibility in the area. By creating a Google My Business profile, businesses can add their address, contact information, hours of operation and other relevant details that will help them appear on Google Maps searches. Additionally, optimizing website content with location-specific keywords can further improve visibility on the map results page. Finally, adding reviews from customers or clients can also help boost rankings and attract new business. With these steps taken into account, businesses are sure to see an increase in organic traffic through Google Maps SEO efforts.
How do I get higher rankings on Google Maps?
To get a higher ranking on Google Maps, you need to optimize your Google Business Profile listing. Start by ensuring that all of the information in your listing is accurate and up-to-date. Additionally, use relevant keywords in your title and description, as well as include photos and videos if possible. Finally, encourage customers to leave reviews for your business – this will help boost visibility on Google Maps. With these steps taken care of, you should see an improvement in rankings over time!
Does the usage of Google Maps affect your SEO rankings?
Yes, Google Maps can affect your SEO rankings. By optimizing your business’s presence on Google Maps, you can improve the visibility of your website in local search results. This includes ensuring all relevant information is accurate and up-to-date, such as the business name, address & phone (NAP), other contact details and opening hours. Additionally, reviews from customers will also help to boost your ranking in local searches. Finally, adding photos and videos to your listing on Google Maps will make it more attractive to potential customers which may lead to higher click-through rates for organic search results.
