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Is There Such A Thing As Too Successful?

Boomcycle's digital marketing success leads a renowned cosmetic nurse to overwhelming business growth. Discover how effective SEO made a client too successful!

It’s not every day that a digital marketing company hears a client utter the phrase: “Please stop; I’m overwhelmed with new business!” And yet, that’s exactly what I’ve been told by Tamra Bedford, a renowned cosmetic nurse in the bucolic suburb of San Ramon, California.

Tamra is so swamped with patients that she’s asked me to put a halt to Boomcycle’s SEO and digital marketing work for her.

Why, you might ask? The answer lies in the devastating one-two punch: we’re good at what we do, and she’s great at what she does! This ensures any new potential patients we send her are always delighted with her work.

And they tend to recommend her highly.

Let’s dive in and learn more about the thriving business that is Tamra Bedford’s cosmetic practice.

Operating out of San Ramon and Danville facilities, alongside the acclaimed Blackhawk Plastic Surgery & Medspa helmed by Dr. Stephen Ronans MD FACS, Tamra Bedford has carved out a niche for herself as a leading figure in medical-grade skincare services.

Her expertise ranges from laser hair removal, rosacea treatments and Dysport injections. But Tamra’s offerings don’t stop there. She also provides advanced treatments like medical microneedling, skin resurfacing rejuvenation, and fillers for volume restoration.

Laser hair removal is one of her specialties, employing the advanced Cutera Coolglide Laser. This laser works magic on all skin types, offering long-lasting hair removal in minimal time. The procedure is as comfortable as it is efficient, a testament to Tamra’s insistence on using the finest medical-grade laserts as well as her over 20 years of experience.

No one had ever heard of “laser hair removal” when Tamra began her business, lo, those many years ago.

Is There Such A Thing As Too Successful? 1
Tamra happily lasers an equally happy patient!

Tamra provides medical-grade microneedling, a procedure that stimulates collagen and elastin production, reducing the appearance of acne scars and pores. Patients walk away with an immediate glow, a testament to the magic of microneedling under Tamra’s skilled hands.

Let’s not forget about her volume restoration treatments. Using Restylane fillers, Tamra corrects facial wrinkles and folds, delivering visible results that immediately provide patients with a more youthful look.

Last but not least, her Dysport treatments and skin resurfacing rejuvenation procedures enhance natural beauty without altering one’s facial appearance.

And if that wasn’t enough, Tamra provides even more advanced treatments to address issues like fine lines, scars, and even acne.

They Like Me, They Really, Really Like Me!

It’s safe to say that no matter how visible Tamra’s business was, it would do no good if her patients didn’t also love her. One need look no further than her reviews to see that she’s extremely professional, caring, considerate and of course, well-liked for those qualities. And some of her patients have gone as far as to post on their personal Instagram pages, giving their highest recommendations.

Thanks to medical board rules, most of what Google advises business owners to do with respect to reviews is not recommended. So, Tamra simply smiles and moves on to the next delighted patient.

As for the part we played, I will say it was, well, critical.

Up until 2014, Tamra had always relied on printed mailed circulars to drive new business. Back in 2005, it worked a treat. But as the ‘teens arrived, Tamra’s usual sources of new leads were drying up, and she needed a new plan.

Fortunately, that’s when Tamra heard about Boomcycle Digital Marketing:

“David Victor and Boomcycle were critical factors in my success. When print was kind of drying up, the internet had already really taken off. Getting a website built and in front of people searching for laser hair removal was super-important. Fortunately, Boomcycle took my website there, and I’ve been happy to appear in the little Google map now for nearly a decade!”

Yes, Boomcycle built her first website and her second!

The success of Tamra’s business is no mystery. With her wide array of services, her expertise, her dedication to her patients — as well as Boomcycle’s internet marketing prowess — it’s no wonder she’s swamped with clients.

Here’s to Tamra Bedford, a shining example of success in the medical-grade beauty industry.

As for me, I’ll be stepping back, proud of the part that Boomcycle played in helping her business thrive. After all, there’s no greater testament to effective SEO and digital marketing than a client who’s simply become too successful!

David Victor, founder, Boomcycle Digital Marketing Agency
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