This SaaS grew their website visitors by over 500% in just 3 months and they haven’t looked back. Read more to see how this was accomplished!
Do you want to know how you can boost the SEO performance of a SaaS website on Google? We wanted to share this SaaS SEO case study to show you how.
Thanks to our tried and tested SEO campaign and implementation, this site quickly reached $10,000 worth of organic traffic each month.
So how did we do it?
The client is a SaaS company in a lucrative industry with large annual contracts.
They already have great content on their website — in fact, a few have even made it to Google’s first-page search results. Clearly, the foundation for their growth is already in place. The only problem is that they weren’t seeing the traffic yet.
The terms they were targeting had mostly low search volumes but as in the case of many B2B businesses, these were highly valuable keywords. And since they’re in a lucrative industry, the potential was massive.
Gaining even just a few more contracts can easily create additional $100k+ annual revenue per client since the PPC CPC of certain keywords can climb up to $130 for a single click alone.
That’s where Boomcycle came in. With our time-tested methodology, we were able to increase their visitors by a factor of 5 over the course of this very quick 3-month campaign.
The next sections will detail our effective strategy.
The first step of every project is doing a complete SEO audit of the website, which includes looking at site visitors, keyword rankings, internal and external links, anchor text, title tags and meta descriptions, among other on page and off-page factors.
For this client specifically, our site audit discovered two key things:
Because of this, we figured out exactly what we needed to do for their website to succeed: publish consistent, targeted content and to improve the quality and quantity of their links.
After a thorough SEO audit of their site, our next task was to do in-depth keyword research. This should be done in two ways: independent research and competitor research.
The goal of our independent research was to find which keywords work best for our client website, without looking at factors like competition.
All-in-all, we found well over 100 keywords and topics that we could target for the website. The volume of each term ranges from 10-40 per month, and the average CPC was around $20. Obviously, when it comes to volume, these search terms are on the low side — the client’s niche is quite narrow. Again, this is extremely common in B2B businesses.
However, with an average CPC of $20, targeting these terms can be very lucrative as well, as long as the client can land the top results for these searches.
Of the over 100 terms we found, most landed on the 2nd-3rd pages of search results. We knew that aiming for an increase in site visitors wasn’t going to be easy with these stats, but pulling it off could result in plenty of additional income for our client.
Aside from our independent keyword research, we also took a look at our client website’s top competitors.
This is done through a process called a content and link gap analysis, where we compare the client’s website side-by-side with its competitors.
One bonus of competitive niches: you may have lots of good competitors to compare yourself with. If all your competitors are numbskulls, the competitive analysis will reveal that as well, and you’ll be able to more easily outwork them.
Thanks to our competitive analysis, we were able to find out exactly what the client’s website was doing wrong and what their competitors were doing right, particularly when it comes to keyword rankings.
After all, their competitors have the same target market, which means that learning which keywords work best for them can also do wonders for our client’s marketing and content strategy.
Thanks to our competitor research, we discovered over 300 terms that we could target, all of them with a volume of 300-10,000 per month and decent CPC. We shared this with our client so that they could incorporate them into their current plan.
The top keywords they wanted became our KPIs for the first six months of campaign.
We didn’t stray too far from our typical SEO strategy for this particular project.
Here’s a quick breakdown of our game plan for this website:
On just the third month of our time-tested SEO strategy, the improvement was already quite noticeable:
The number of organic ranking keywords took a dramatic turn to the positive, and the client’s website started ranking for their most critical target keywords.
Following a precise SEO plan and strategy, you can also see great results — even if it’s only been a short while.
That said, even better results await if as keep working.
If you want to see your SEO improve and your traffic soar, you need to stay consistent with your strategy month over month. And if your competitors realize they’re falling short, you need to do strategic SEO for as long as you want to rank high for your target keywords and topics.
Most of our clients run campaigns run between 1-2 years, and usually longer, as competitors realize what’s happening, and try to catch up.
Even a website with great content can lag when it comes to traffic and keyword rankings. If you know that you’re already doing fantastic in the content department, aim to build diverse, high-quality links. This is especially important for niche businesses where Google simply doesn’t have much information to go on.
As you can probably glean from this case study, good content and excellent links can do wonders for your business.
Stay consistent with your SEO efforts and you will see results!