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How to Get Your Business to the Top of the Google Search Results

The top of the Google Search results page is the place to be, but how do you get there? Here's how you can get your business to appear at the top of the SERPs.
David Victor

Your Business Needs To Be At or Near The Top of the Google Search Results to Be Visible

More than 25% of people click on the first Google search result.

People trust Google. And Google has put a lot of work into earning their trust.

As a modern business, having an online presence is a must. And if you want people to visit your website, you simply have to be at the top of the Google search results page.

Keep reading to learn more about how to position your business to the top of search engine results pages and increase your web traffic. 

Create an SEO Strategy

The first thing you need to do if you want your business to rank at the top of organic search results pages is to develop an SEO strategy.

SEO stands for search engine optimization. This boils down to the way your business ranks in organic searches on search engines like Google. Put more simply, the way you design your website, the content on the website and your internet presence influence where you rank on search engine results pages (SERP).

Understand that SEO is the “long game” and not a get-rich-quick scheme. If your marketing needs are very time-critical and near-term (perhaps it’s August and you’re targeting an election in early November or a haunted house in late October), SEO may not be the right strategy for you.

Taking the time to learn more about how and why SEO works will help you save time and money in the long run. 

Research Topics & Related Keywords

One of the most important elements of your SEO campaign will be topics and keywords. Keywords are the words that search engines users are searching for to find answers to their questions and solutions to their problems.

Most web pages rank for more (often many more) than a single keyword. For example, a page about “the best places to buy guitars” might rank for “best places to buy guitars”, “guitar store near me” and “guitar shop”. This is why we emphasize focusing on the topic(s) for which you want to rank, because keywords are subordinate to your overall topic.

You can use analytics tools including the Google Ads Keyword Planner to identify the best keywords to compete for. Your list should be broad to start. Narrow down your list to keywords that are specific and get plenty of traffic, but aren’t so competitive that you won’t stand a chance.

Focus on keywords that include your location and the specific services you offer. 

Optimize Your Website

Once you have your keywords ready, you’ll need to optimize your website and its content for these keywords.

Every page of your website plays an important role in helping search engines determine your rankings on their search engine results page. Your keywords should be naturally worked into your website.

The most effective places to use your keywords are in your page’s title tag, meta description, URL or “slug”, and anywhere on your website where an internal link is used. We have many blog articles and pages on this site where we discuss these spots in detail.

Remember that your website needs to be user friendly. Avoid using keywords too often as this can lead to Google thinking that you are “keyword stuffing”. In the old days, this technique actually worked! These days, keyword stuffing can hurt your ranking.

Finding the right balance takes research, trial, and sometimes – error. 

Create Valuable Content

Optimizing your website to rank higher in organic search results is an ongoing process of building great content, and linking to it properly.

Google uses an algorithm to determine search engine results rankings and it looks for websites that are continuously updated to provide valuable content to users. As your website grows, your ranking on SERPs will increase.

Your website shouldn’t exist just to sell your product or services. Instead, users should get value from visiting your website without having to buy anything from you.

Your website should include valuable content such as informative content, tools, and resources. 

Start a Blog

If you want to succeed in the digital age, your website needs a blog.

A blog article is like a “signal flare” that you send up to Google, telling it in effect “We know this topic”. And if Google thinks you know a topic, it will think you’re relevant to a variety of searches around that topic.

Not only will your blog help your Google search results ranking, but it will help your brand development overall. Blogging is all about giving readers value without asking anything of them in return. When you create blogs that provide value to readers, your authority as a brand increases.

Readers will view you as a trusted voice in your industry.

Every blog you write will count towards your SERP ranking. This means your blogs should be intertwined with your overall SEO strategy and should focus on the keywords you researched.

Blogging is also a valuable tool for social media marketing. Blogs are easily sharable on social media pages like Facebook and Twitter.

Remember these key tips for writing a blog people will want to read:

  • Keep it casual and easy to read
  • Less is more when it comes to length
  • Break up your content with images and headers
  • Avoid being too salesy
  • Close with a call to action 

Don’t forget to pull pieces of content from your most recent blog article and share these valuable tidbits on social media! You can often pull 5-6 important tips from any blog article, effectively extending its value to your website by driving traffic from social media channels.

Use Quality Links

Another key element of SEO and getting to the top of organic search results is the effective use of links on your website. These can provide value to readers and guide them to other pages on your website where you can advertise products and services.

There are three types of links you should be using.

  • The first is internal links. As the name sounds, these links are to other pages within your website. Internal links can pipe relevance to other key pages on your website and can help Google better understand your content.
  • The second is external links or outbound links. These are used to link to other authoritative websites, that enhance the value of your content. When Google sees you linking to authoritative resources on the web, it may “trust” your content more completely.
  • The third type of link is called an inbound link, more commonly referred to as a “backlink“. These links are used by other websites and link back to your own. If you can get vendors, suppliers, or authoritative sites within your industry to link to your website, your search engine ranking will improve.

A recent factor that Google is emphasizing are backlinks that come from categorically-relevant web pages and websites. For example, if your biotech engineering firm got a backlink from a local grocery store website, that might not be as relevant to your target audience as a backlink from a biotech industry directory.

When it comes to links, your focus should be on quality and relevance rather than quantity. 

Regional & Local Ranking Factors

If your business has regional and/or local relevance (HVAC company, retail store, realtor, etc.) then you’ll want to spend some time optimizing your Google Business Profile (GBP), formerly known as “Google My Business”. This is because the Google property that displays business information for local businesses is the most visible spot in the SERPs.

How to Get Your Business to the Top of the Google Search Results 1
Google Business Profile listings in Pleasanton, California for SEO agencies

If your business relies on locality, optimizing your GBP will encourage its inclusion in Google’s search results. And being on top of Google’s map listing, along with having some pretty “stars” from your glowing reviews, makes it very easy for people to find your business.

Analyze Your Success

To determine whether your SEO strategy is working, you need to find a way to measure your success.

You should regularly review your strategy and your metrics. Analytics and reports can help you see what’s working and what isn’t in your question to reach the top of Google’s search results.

Recently, we’ve introduced the “Boomcycle Sales Attribution System” which helps you clearly see where your website visitor came from and what they did to become an inquiry or sale on your site.

Mastering SEO is a learning process. Spend more time on keywords that aren’t moving enough. If you have tried something in the past and it worked, use the same strategy going forward.

When you see content reacting and people visiting a blog article (like what happened on boomcycle.com with this very article!) it pays to update that content, and ask Google to re-index it. Which we’ve now done multiple times.

Continue to review and refine your strategy as you go. 

Want to Get Your Business to the Top of Google Search Results?

As you can see, getting your business to the top of the Google Search Results page is no easy task. It involves developing and monitoring a campaign with many moving parts as well as a big investment of time.

For many businesses, this isn’t something they want to take on alone. Outsourcing your SEO efforts is beneficial for many reasons.

We know how to get you the results you want. Eliminate the guesswork and let us take the reigns.

Spend more time focusing on your business goals by letting us handle your search engine optimization campaign.

Click here to contact us today and learn more about what we can do for you. 

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