Your B2B Business Needs To Be At or Near The Top of the Google Search Results to Be Visible
More than 25% of people click on the first Google search result.
People trust Google. And Google has put a lot of work into earning their trust.
As a modern business, having an online presence is a must. And if you want people to visit your website, you simply have to be at the top of the Google search results page.
Keep reading to learn more about how to get your business to the top of search engine results pages and increase your web traffic.
Create an SEO Strategy
The first thing you need to do if you want your business to rank at the top of organic search results pages is to develop an SEO strategy.
SEO stands for search engine optimization. This boils down to the way your business ranks in organic searches on search engines like Google. Put more simply, the way you design your website and your internet presence influence where you rank on search engine results pages (SERP).
Taking the time to learn more about how and why SEO works will help you save time and potentially money in the long run.
One of the most important elements of your SEO campaign will be keywords. Keywords are the words that search engines users are searching for to find content about your business.
You can use analytic tools to identify the best keywords to compete for. Your list should be broad to start. Narrow down your list to keywords that are specific and get plenty of traffic, but aren’t so competitive that you won’t stand a chance.
Focus on keywords that include your location and the specific services you offer.
Optimize Your Website
Once you have your keywords ready, you’ll need to optimize your website for these keywords.
Every page of your website plays an important role in helping search engines determine your rankings on their search engine results page. Your keywords should be naturally worked into your website.
Remember that your website needs to be user friendly. Avoid using keywords too often as this can lead to keyword stuffing. This can hurt your ranking.
Finding the right balance takes research, trial, and sometimes – error.
Create Valuable Content
Optimizing your website to rank higher in organic search results is an ongoing process.
Google uses an algorithm to determine search engine results rankings and it looks for websites that are continuously updated to provide valuable content to users. As your website grows, your ranking on SERPs will increase.
Your website shouldn’t exist just to sell your product or services. Instead, users should get value from visiting your website without having to offer anything in return.
Your website should include valuable content such as informative content, tools, and resources.
Start a Blog
If you want to succeed in the digital age, your website needs a blog.
Not only will your blog help your Google search results ranking, but it will help your brand development overall. Blogging is all about giving readers value without asking anything of them in return. When you create blogs that provide value to readers, your authority as a brand increases.
Readers will view you as a trusted voice in your industry.
Every blog you write will count towards your SERP ranking. This means your blogs should be intertwined with your overall SEO strategy and should focus on the keywords you researched.
Blogging is also a valuable tool for social media marketing. Blogs are easily sharable on social media pages like Facebook and Twitter.
Remember these key tips for writing a blog people will want to read:
- Keep it casual and easy to read
- Less is more when it comes to length
- Break up your content with images and headers
- Avoid being too salesy
- Close with a call to action
Use Quality Links
Another key element of SEO and getting to the top of organic search results is using links on your website. These links also serve other purposes including providing value to readers and guiding them to other pages on your website where you can advertise products and services.
There are three types of links you should be using.
The first is internal links. As the name sounds, these links are to other pages within your website.
The second is external links or outbound. These are used to link to other authoritative websites, that enhance the value of your content.
The third type of link is called an inbound link. These links are used by other websites and link back to your own. If you can get vendors, suppliers, or authoritative sites within your industry to link to your website, your search engine ranking will improve.
When it comes to links, your focus should be on quality rather than quantity.
Analyze Your Success
To determine whether your SEO strategy is working, you need to find a way to measure your success.
You should regularly review your strategy and your metrics. Analytics and reports can help you see what’s working and what isn’t.
Mastering SEO is a learning process. Spend more time on keywords that aren’t moving enough. If you have tried something in the past and it worked, use the same strategy going forward.
Continue to review and refine your strategy as you go.
Want to Get Your Business to the Top of Google Search Results?
As you can see, getting your business to the top of the Google Search Results page is no easy task. It involves developing and monitoring a campaign with many moving parts as well as a big investment of time.
For many businesses, this isn’t something they want to take on alone. Outsourcing your SEO efforts is beneficial for many reasons.
We know how to get you the results you want. Eliminate the guesswork and let us take the reigns.
Spend more time focusing on your business goals by letting us handle your search engine optimization campaign.
Click here to contact us today and learn more about what we can do for you.