Optimizing Your Moving Company’s Website
As a moving company, it’s important to make sure your website is Google-friendly and optimized for SEO. Search engine optimization is critical in making sure your website appears as high as possible in the search engine results pages (SERPs).
Visibility in Google is vital for getting new customers and driving more traffic to your site.
There are many benefits to optimizing your moving company’s website for SEO. SEO can help you to get more website visitors, which can lead to more customers and more business. SEO can also help you build trust and credibility with potential customers, as well as help establish your business as one of the authoritative brands in your industry.
What is SEO?
“SEO” is an acronym for “search engine optimization” and refers to the process of improving the ranking of a website on google search engines. By optimizing their website, companies can ensure that their site appears as high as possible in search engine results pages (SERPs), increasing traffic and generating more leads and sales.
To be successful in the online world, a company must have a well-optimized website. But optimizing what’s on your website is merely “table stakes” in the competitive moving industry.
There are a number of ways to improve a website’s ranking, and they vary depending on the search engine being used. However, some common methods include optimizing the website’s content, structure, and code, as well as building backlinks from other websites.
SEO is important for businesses of all types, but it can be especially beneficial for moving companies. This is because people who are looking for moving services are often ready to pay for the services in the short term, and they will use search engines to quickly find companies that can meet their needs.
What are the benefits of optimizing a website for SEO?
Fundamentally speaking, executing a monthly SEO campaign will increase website traffic. More traffic usually means more customers and more moving business.
Here are some additional benefits of optimizing a website for SEO.
In addition to helping you get more website visitors, SEO is great for building trust and credibility with potential customers for your moving company. When people see that your moving company website appears high up in search engine results pages, they will view your company as being more credible and trustworthy.
Being one of the “top results” helps your brand to develop and grow, as people are more likely to remember a moving company that appears at the top of search results. A brand that is developed and trusted is more likely to succeed in the long term, so this is a very important benefit of SEO.
Another thing to note is that Google considers “brand searches” (e.g., when someone searches for “boomcycle digital marketing”) a trust signal, because it means the entity is somewhat well-known and trusted.
SEO can also help you to establish yourself as an authority in the industry. When people see your web page appear at the top of search results, they will tend to consider you a moving expert in most cases.
This is naturally a competitive advantage over other companies that don’t invest in SEO. It can help you to win more business and increase your market share among local moving companies.
Another benefit of SEO is that it can provide you with steady, reliable results. Unlike some other marketing strategies, SEO is not paid advertising.
Once your website ranks high in search engine results, you are likely to maintain that position for a long period of time. This benefits your moving company because it provides you with visibility, a steady stream of website visitors and customers, without having to continually pay for each click as you do when buying Google Ads.
While SEO is an investment up front, in the long run, it reduces your marketing expenditures as a company and can increase your profits.
How can a moving company optimize its website for SEO?
Every company’s SEO needs are different, but there are some essential methods that can be used to optimize a moving company website for SEO. These include:
Understand your audience
The first step to optimizing your website for SEO is to understand your audience. Who are you trying to reach with your website? What needs do they have? What are their values and interests?
Once you have a good understanding of your target audience, you can begin to tailor your website content and design to meet their needs. Your target audience will mostly be people moving to a different home in a different town or state, or even companies that are shifting to different business premises.
You should always make the effort to target a specific audience – a generalized website will likely result in lower rankings. The following are some ways to target your audience:
- Use keywords your customers would use to find a service like yours – these are the words or phrases that potential customers are likely to use when searching for your products or services. These words could include local movers, long-distance moving services, residential movers, or even commercial movers.
- Use long-tail keywords – these are more detailed and specific versions of popular keywords. Long-tail keywords are less competitive and can be easier to rank for, for example, “best local movers in dallas” or “affordable long-distance movers in miami“.
- Use geo-targeted keywords – these will target a specific location. This is especially important for moving companies, as you want to make sure that potential customers in your area can easily find your website. Examples of geo-targeted words include ‘movers in Miami’ or ‘local movers in Dallas.
Answer your customer’s frequently-asked questions
It’s easy to find the questions that people are asking in your industry: Google will actually tell you, if you simply search on a commonly-searched moving phrase. For example, when I search for “moving companies near me”, I get a map pack and the usual search results, but Google also will often show their “People also ask” or PAA section, as shown in this example:
These are actual questions that searchers are typing into Google!
Clicking into any of the questions reveals even more questions. You can go pretty deeply down this rabbit-hole. Suffice it to say, the questions are clearly out there, and the more of these questions you answer on your website, the more authoritative Google will consider your website’s content.
Research the competition
Part of understanding your audience is understanding the competition. What are other moving companies in your area doing to reach their target customers? For instance, they might be running campaigns on social media or investing in paid ads.
The most interesting thing though, is that you can actually spy on your competitor’s website and see which keywords they rank for, and which keywords are actually sending visitors to their website! This is an incredible competitive advantage — if you know where to look (yes, we’re happy to help you with that!)
How can you differentiate yourself from your competition? Conducting a competitive SEO analysis can give you some valuable insights into how to optimize your own website. It is important to research your competition because:
- You get to know what strategies they are using
- You learn what works and what doesn’t
- You discover new opportunities
- You stay ahead of the competition
- You make better decisions
Research moving company keywords
Target keyword research is an essential part of SEO. This involves finding the keywords that your target audience is searching for and then incorporating those keywords into your website content.
There are a number of tools that you can use to do keyword research, such as Google Keyword Planner and Moz Keyword Explorer. These tools can help you to find the right keywords for your business and even know the search volume for your page. The right keywords will help you;
- Attract the right kind of traffic
- Improve your chances of ranking high in search engine results
- Get more clicks and conversions
- Improve the quality of your traffic
- Understand what your customers are looking for
Once you’ve isolated the most essential and often-used keywords, you should be sure that you’ve included them in the most logical places on your website: your title tags, meta descriptions, URL “slug” and naturally, in the web page copy itself, since these are all ranking factors for Google.
Citations are little listings on business directory websites (BBB, YellowPages, CitySearch, etc.) and so-called Web 2.0 (Yelp, Facebook, etc.) that typically contain your company’s Name, Address and Phone or “NAP”. Google references many of these types of websites to additionally verify that the company is who they say they are.
It’s important that your business is included in these citation sources, and that the essential information is consistent across the web.
Start a blog and keep your website content up to date
Another way to optimize your website for SEO is to start a blog about your moving company. A blog can help you to attract more website visitors to your on-page SEO, as well as give you an opportunity to show off your industry expertise.
A blog gives you the opportunity to offer useful information for your target audience. For instance, you can provide tips for how to prepare for a move in the month, weeks, and even days leading up to the actual moving day. Make sure to post new content regularly and keep it up to date. A blog section is important as it;
- Gives you a platform to share your knowledge
- Helps you connect with your audience
- Increases your website’s visibility
- Boosts your SEO efforts
- Drives traffic to your website
- Helps you build relationships with other businesses
Start a link-building strategy
Link building is an important part of SEO. This involves getting other websites to link back to your website. The more links you have, the higher your website will rank in search engine results.
There are a number of ways to build links, such as guest blogging and directory listings. You can also use social media to promote your website and build links. Links help you to;
- Improve your search engine ranking
- Get more traffic to your website
- Build relationships with other websites
- Increase your brand awareness
- Boost your credibility
Make your website conversion-friendly
Conversions are important for any business website. This is why it’s important to make sure that your website is conversion-friendly. This means adding calls to action and lead capture forms to your website, as well as making sure that your website design is user-friendly. This is important because it;
- Helps you to get more leads
- Increases your chances of selling your services
- Helps you to measure your marketing efforts
- Improves your ROI
- Helps you to understand your clients better
Check Your Website’s Speed
The speed and performance of your website are also important for SEO. People are likely to leave a website that takes too long to load, so it’s important to make sure that your website is running quickly. You can use Google’s PageSpeed Insights tool to check the speed of your website and get tips on how to improve it. Speed is vital as it helps to:
- Improve the user experience
- Increase conversion rates
- Improve search engine ranking
- Save money on hosting costs
- Reduce bounce rates
List your business on Google Business Profile
Another way to optimize your website for SEO is to create a Google Business Profile, or “GBP” (formerly “Google My Business” or “GMB”). Your GBP is a free listing that appears in Google’s Local Business results.
To create a Google Business Profile, you need to provide some basic information about your moving company, such as your business name, address, and phone number. You also need to provide a description of your business and some photos. This is important as it:
- Helps you to appear in search results
- Helps you to improve your SEO
- Gives you an opportunity to share information about your business
- Helps you to connect with potential customers
- Helps you to build trust and credibility
How can a moving company track its SEO progress?
There are a number of ways to track your SEO progress. They include:
Set up SEO tools to track your website’s SEO performance
There are a number of different tools that you can use to track your website’s SEO performance. Google Analytics is a free tool that can help you to track your website traffic. You can also use paid tools like Moz and Ahrefs to track your backlinks and keyword rankings.
Regularly check the status and performance of your site
It’s important to regularly check the status and performance of your website. This will help you to identify any potential problems and make sure that your site is running smoothly. Google Business Profile Insights, Google Analytics and 3rd party tools like Moz, Ahrefs and Semrush are useful for regularly tracking your website’s performance.
What are some common SEO mistakes moving companies make?
Not focusing on local rankings or moving companies ranking
One common SEO mistake that moving companies make is not focusing on local rankings, especially in the Google “Map Pack”. Typically this means that the marketing team is not using the right keywords or backlinks to rank in search engine results for their city or region.
Local rankings are very important for moving companies because their services are most relevant to customers moving from or to their local area. Good local rankings are therefore more likely to lead to paying customers. Paying no attention to local rankings means that a moving company is missing out on many potential customers.
Not paying attention to their online reputation
Another common SEO mistake that moving companies make is not paying attention to their online reputation. This means that they are not monitoring their online reviews and ratings, which can hurt their search engine rankings.
Online reviews are particularly important for customers looking for moving services because they want to work with brands that have a solid reputation for timeliness (they will move them or their property in the stipulated time) and proper care of their belongings(especially for valuable possessions like pianos), and reliable communication.
Not tracking their results
Finally, another common SEO mistake that moving companies make is not tracking their results. This means that they are not using the appropriate tools to track their website traffic, backlinks, and keyword rankings. This is bad news for a moving company as it means they are unable to tell whether they are achieving the best possible results, and may be losing a lot of marketing money in the process.
Not keeping an eye on their competitors
Another common SEO mistake that moving companies make is not keeping an eye on their competitors. This means that they are not monitoring their competitors’ websites and online activity, and they miss out on opportunities to gain an advantage in local search engine rankings.
Why Invest in SEO? Benefits of Hiring an SEO Expert
There are a number of reasons why a moving company should invest in SEO by hiring a qualified SEO company. As we’ve belabored, doing SEO can improve your website’s search engine rankings, which makes your company at the very least an option. More people will be able to find your website when they search for keywords related to your business.
1. Save time
One of the main benefits of investing in SEO is that it can save you time. Handling your own SEO would mean taking a lot of time learning how to perform tasks like keyword research or backlink building.
2. Focus on your business
Another benefit of investing in outsourced SEO is that it can help you to focus on your business. Handling it yourself would take you away from your core business activities and your business might suffer as a result. With an SEO expert, you get to do what you do best while allowing the experts to handle the stuff you may not be equipped for.
3. Better results
Hiring an experienced SEO professional would guarantee better and faster results. Because they’ve done this sort of work before and are up to speed on the latest SEO trends, you’ll start to notice improved website search engine rankings for your website in much less time than it would have taken if you handled it yourself.
4. One measurable expense
When you hire an SEO expert, you’ll know exactly what services you’ll get and what to expect. Unlike traditional marketing, which can be difficult to track and quantify, SEO provides a variety of data points that can be used to easily measure progress and ROI.
Why Choose Boomcycle as Your Moving Company SEO Agency?
There are very good reasons why you should choose Boomcycle as your moving company SEO agency:
1. Measurable Results
At Boomcycle we deliver measurable results. This means that you will be able to track your website’s progress and see the impact of our work.
2. Full-Service Web Solutions
Boomcycle offers full-service web solutions, meaning that we can help you with all SEO-related tasks like website design, development, and marketing.
3. Research-Oriented SEO Services
Boomcycle is a research-oriented SEO agency, which means that we focus on finding the right keywords and phrases for your website. We also build links and create content that is designed to improve your website’s search engine rankings.
Get Started Today
Moving companies have a lot to gain by optimizing their websites for SEO. Not only will this help them attract more customers, but it can also give them a competitive edge and ensure reliable results. At Boomcycle, we offer full-service web solutions that can help your moving company get the most out of its website. We offer research-oriented SEO services that focus on measurable results so you can track your progress and see tangible improvements in your website’s performance. Contact us today to learn more about how we can help you achieve success with SEO.