Bay Area SEO SERVICES
Search Engine Optimization Services
Boomcycle Digital Marketing is a San Francisco Bay Area SEO company. We help your business increase visibility online to drive sales.
You’ve Found Your Bay Area SEO Experts.
If you’ve been searching for a San Francisco Bay Area company to help your business gain online visibility in Google and Bing, you found the right company.
David Victor’s Boomcycle Digital Marketing of San Ramon is your SEO answer.
Search Engine Specialist David Victor has worked with dozens of clients and managed their SEO since 2003.
Boomcycle Digital Marketing engineers laser-focused search engine optimization campaigns and paid search campaigns that elevate your website in the Google rankings, giving your brand unlimited visibility.
Search Engine Optimization Means Long-Term Growth for Your Business.
Over 90% of online experiences start with a search engine. Today in the U.S., search traffic is mostly attributed to Google, although there are other search engines like Bing and Yahoo.
And YouTube, while not technically a “search engine”, actually receives the 2nd most search traffic after Google. This means:
- Your business needs to be visible to the search engines, especially Google. Organic (i.e., non-paid) search is responsible for over 90% of search traffic.
- Your website needs to be “mobile friendly”: fast and legible on mobile devices, primarily smartphones but also tablets.
Since Google is by far the most popular search engine,
your website should attempt, as closely as possible, to stay within the guidelines that Google provides.
A Bay Area SEO agency like Boomcycle Digital Marketing will typically advise you to focus on Google primarily, but not neglect Bing. Think of it like a 90/10 split in terms of importance to your business, which is very close to reality.
How People Think About & Search for Your Products and Services May Be Different Than You Think
Over half of people’s search queries are four words or longer. People search for very specific things, since more broad searches typically yield largely irrelevant results.
And the more specific, the higher the buyer intent.
You can be visible to more specific searches by putting relevant content on your website that appeals to these types of searches.
People typically first search using broad terms, discover mostly irrelevant traffic, then expand their searches so that they become extremely specific. For example:
- jewelry (oops, I need a store that sells jewelry)
- jewelry stores near me (there are some stores…now what am I actually looking for?)
- wedding rings (oh, this is mostly for ladies)
- wedding rings for men (this is a decent list, but I need a store close to me)
- wedding rings for men near me (bingo!)
The point is that people search using the least number of words, and then narrow their search using a more “long-tail” (longer) description.
An Opportunity for Unlimited Visibility for Your Brand
Were you the jewelry store in the above scenario, you’d want to create a page on your website that focuses on men’s wedding rings.
Creating a specific page with the title “Wedding Rings for Men” (Google will take care of the “near me” piece) and content laser-focused on this one topic will result in visitors being presented with precisely the information they were searching for.
Google likes this type of content and, along with proper technical and off-page SEO, will reward this page and business with visibility.
While you may not sell men’s wedding rings, you can probably imagine similar scenarios for your products or services.
COMPLIMENTARY DIGITAL MARKETING WEBSITE REVIEW
Schedule Your Complimentary Consultation
Ready to Rock? Schedule your complimentary 30-minute digital marketing and SEO consultation and start on the road to unlimited visibility in Google, and online success.
Bay Area SEO Services
SEO services provided through Boomcycle are myriad: technical SEO, web design, website speed optimization, content marketing strategy, as well “off-page” factors.
Off-page SEO is sometimes thought of only as “link-building”, but it’s much more than that now.
Considerations include:
- Strategic Link-Building. Writing articles or creating videos for your website that are the most comprehensive in your industry, the topic of which you are an authority. Natural anchor text is also an important consideration.
- Citation Building. Creating 100% consistent mentions of your company’s information throughout the internet.
- Reputation Management. Encouraging reviews from your company’s biggest fans where applicable (and legal!)
- Google My Business Optimization. A must-have for businesses that rely on local business.
Technical SEO Matters to Google AND Your Visitors.
David Victor did a survey of over 50 wealth manager websites in Boomcycle’s local area, measuring SEO, presentation and engagement. The median SEO-friendliness rating of these websites was a 46 out of 100, leaving a lot of room for improvement. Most of these fixes are relatively simple, “quick win potential” technical factors.
The first step in our Bay Area search engine optimization projects is to essentially repair what’s been neglected (or never done) on our client’s websites. As SEO Practitioners, we have a variety of techniques that we employ to determine if people are interested in some product, service, topic or thing. You must measure the demand of your product or service by doing extensive keyword research. Search engine strategies can be extended to include any product or service that your company offers.
If the idea of creating specific pages for every product or service that you offer seems overwhelming, you can simply start with a page or two targeted at your highest margin opportunities. For example, if you are a dentist, and your highest value-per-minute service is providing patients with porcelain veneers, then start by creating a page dedicated to that service.
When you work with a Bay Area SEO company such as Boomcycle, you will receive strategic and actionable advice that won’t overwhelm your capacity to deliver.
What Are People Searching For?
If you’re having trouble selling your blue widgets, it may be because there is no demand for blue widgets.
As a marketer, you must sell into the demand, not try to create demand.
At Boomcycle Digital Marketing, we work with a variety of tools and techniques that help us understand what people are actually looking for. We can also determine what kinds of questions they’re asking, as well as what types of content Google considers relevant, which helps us develop the kind of content you’re reading now.
Creating demand is by far the most expensive business activity ever conceived. Some businesses and entrepreneurs get lucky, and create a product or service that the world wanted, but simply couldn’t conceive of it.
Some people win the lottery too.
A far easier and less expensive process is to find out what people are actually searching for, provide that product or service, and create content that establishes you as an authority in your domain.
For more clever strategies like this, contact Boomcycle today for Bay Area SEO Services, and let’s talk.
