The Challenge
A well-established roofing company in the Midwest had built a solid reputation over 15 years in their community, but found themselves hitting a growth ceiling. Despite their excellent workmanship and customer service, they were struggling to maintain consistent lead flow and revenue growth.
“We were getting by with HomeAdvisor leads and referrals, but it was feast or famine,” explains the company owner. “One month we’d be overwhelmed with work, the next we’d be scrambling to fill the schedule.”
Of course, this isn’t the worst problem: “…and of course, we’re all paying for the same leads our competitors were chasing, which drove our close rates down and acquisition costs up.”
The company had experienced the frustration of shared lead platforms where they competed directly with 3-5 other contractors for the same prospects.
This resulted in a highly inefficient sales process and unpredictable revenue cycles.
Their sales team was spending excessive time following up with low-quality leads that rarely converted, creating both morale issues and operational challenges for crew scheduling.
The Solution
Rather than continuing to fight over the same pool of shared leads, a tailored Facebook campaign was developed specifically for the company’s service area.
Our social team’s strategy leveraged precise local targeting combined with a streamlined lead funnel that connected potential customers with the team instantly through automated SMS and email follow-up.
The campaign included compelling before-and-after imagery showcasing the company’s craftsmanship and emphasized their superior warranty and local reputation. Instead of generic roofing ads, the creative focused on specific pain points homeowners experience—storm damage, aging roofs, and energy efficiency concerns.
An automated follow-up system ensured no lead went more than 5 minutes without initial contact, dramatically improving engagement rates.
The Results
The impact was immediate and measurable.
Within the first 30 days, the roofing company generated 137 exclusive leads at an average cost of just $37 per lead—approximately 43% lower than their previous acquisition cost.
The team converted these into 14 booked jobs, with an average value of $8,700 each.
This translated to $121,800 in new revenue from a single month of advertising—a remarkable 13x return on their marketing investment.
Perhaps most importantly, the company was able to transition away from unpredictable lead sources and establish a reliable, scalable customer acquisition channel they could control.
The increased lead quality meant their sales team could focus on serious prospects already interested in their specific services, leading to higher closing percentages and greater overall efficiency.
“I was skeptical about social media advertising for a roofing business, but these results speak for themselves. The leads we’re getting now are actually excited to hear from us because they chose to connect with our company specifically. Our close rate has nearly doubled, and for the first time in years, we’ve been able to focus on the premium jobs we prefer rather than taking whatever comes our way. It’s transformed how we think about growing our business.”
“The quality difference in these leads versus what we were getting before is night and day,” adds the company’s sales manager. “These homeowners are pre-qualified and ready to talk about their projects. We’re spending our time on meaningful consultations rather than chasing people who aren’t serious or are just price shopping.”
Ready to Raise the Roof on Sales?
Ready to achieve similar results for your business? Boomcycle Digital Marketing specializes in creating targeted social media campaigns that generate qualified leads for home service companies. Our proven approach has helped dozens of contractors transform their customer acquisition strategies and dramatically increase their revenue.
Contact Boomcycle Digital Marketing today for a free consultation. Discover how our performance-based digital marketing solutions can help you build a reliable pipeline of high-quality leads without wasting your budget on shared lead services or ineffective advertising.
Unlock your business potential with our expert digital marketing services.
