Bay Area SEO Services

Search Engine Optimization SEO Services

Boomcycle is a San Francisco Bay Area digital marketing firm, specializing in SEO to help your business increase visibility online.
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When someone is looking for a solution to their problem, 9 out of 10 use a search engine.

You’ve Found Your Bay Area SEO Expert.

If you’ve been searching for a San Francisco Bay Area-based company to help your company gain online visibility in Google and Bing, your search is over.

David Victor’s Boomcycle Digital Marketing of San Ramon is your SEO answer.

Search Engine Specialist David Victor has worked with dozens of clients and managed their SEO since 2003.

We offer search engine optimization campaigns and full-spectrum digital marketing campaigns at extremely competitive price-points.

SEO means local business

Search Engine Optimization Means Business.

Over 90% of online experiences start with a search engine

Today in the U.S., search traffic is mostly attributed to Google, although there are other search engines like Bing and Yahoo. 

And YouTube, while not technically a “search engine”, actually receives the 2nd most search traffic after Google. 

This means:

  • Your business needs to be visible to the search engines, especially Google. Organic (i.e., non-paid) search is responsible for over 90% of search traffic.
  • Your website needs to be “mobile friendly” — that is, usable, fast and legible on mobile devices, primarily smartphones but also tablets.

Since Google is by far the most popular search engine, your website should attempt, as closely as possible, to stay within the guidelines that Google provides. 

How People Search

Over half of people’s search queries are four words or longer.

People are searching for very specific things

The more specific, the higher the buyer intent

You can be visible to more specific searches by putting content on your website that appeals to these types of inquiries.

Someone searching for a men’s wedding ring from a local jeweler, may have done this:

  • Jewelry (oops, I need a store)
  • jewelry stores near me (there are some stores – what am I actually looking for?)
  • wedding rings (oh, this is mostly for ladies)
  • wedding rings for men (this is a decent list, but I need something close…)
  • wedding rings for men near me

Voila! The searcher was presented with a list of stores near their current location that featured men’s wedding rings.

Searchers do get specific in order to get a better hit on what they’re looking for. In fact, over half of people’s search queries are four words or longer.

An Opportunity for Search Visibility

Were you the jewelry store in this scenario, this is an opportunity to create a page on your website that focuses on men’s wedding rings.

Creating a specific page with the title “Wedding Rings for Men” (Google will take care of the “near me” piece) and content laser-focused on this one topic will result in searchers being presented with precisely the information they were searching for.

Google likes this and will reward this page and business with visibility.

Bay Area SEO Services

Of course, this type of search engine strategy can be extended to include any product or service that your company offers. 

If the idea of creating specific pages for every conceivable product or service that you offer seems overwhelming, you can simply start with a page or two targeted at your highest margin opportunities

For example, if you are a dentist, and your highest value-per-minute service is providing patients with porcelain veneers, then start by creating a page dedicated to that service. 

What Are People Searching For?

If you’re having trouble selling blue widgets, it may be because there is no demand for blue widgets. 

As a marketer, you need to sell into the demand, not try to create the demand itself. 

At Boomcycle Digital Marketing, we work with a variety of tools and techniques that help us understand what people are actually looking for. We can also determine what kinds of questions they’re asking, which helps us develop the kind of content you’re reading now. 

Creating demand is by far the most expensive business activity ever conceived. Some businesses and entrepreneurs get lucky, and create a product or service that the world wanted, but simply couldn’t conceive of it. 

Some people win the lottery too.

A far simpler process is to find out what people are actually searching for, and then provide that product or service. 

For more clever strategies like this, contact Boomcycle today for Bay Area SEO Services, and let’s talk.

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