How Does PPC Work?
In a Google Ads (formerly known as “AdWords“) paid search campaign, you only pay when a user clicks on your advertisement.
You “bid” for your ad’s position in the search results.
Then the advertising engine “ranks” your ad against your competitors based on your bid amount, your ad and landing page’s quality score.
The ad position relies on a real-time auction to determine which ads appear in which positions. If a competitor is bidding $10 on a keyword, and you are bidding $5, chances are their ad will appear before your ad, all other considerations being equal.
Unlike “organic” search optimization, paid search can be visible immediately depending on how your campaign is managed.
Paid search is effective for high value service and product companies, including:
PPC and SEO
PPC can be a valuable tool in your marketing arsenal, even if you’re already doing SEO.
PPC lets you control your marketing message to a much greater degree than SEO, as you create the specific advertisements, and Google will show them as you’ve written. With SEO, Google may or may not pull your meta description to support the URL it finds, and you may end up with a sub-optimal “advertisement” below your link. PPC eliminates this concern.
Paid search can be used to fortify your visibility while your SEO campaign builds steam. Then as SEO makes your brand more visible, you can often let off the PPC accelerator, since, with a great SEO campaign, your company will naturally be found for more of your ideal keywords.
You might be surprised at how many companies waste thousands of dollars letting their PPC campaigns run, even when they have #1 search engine rankings! For brands like Walmart or Nike, who want 100% control of their message, this strategy may make sense, but perhaps not for your situation.
Google encourages business owners to manage their own advertising.
However, without expert knowledge, you are likely to make expensive mistakes.
Don’t waste a single advertising dollar. Let Boomcycle’s expert paid search advertising geniuses manage your search campaign for you.
Pricing for Google Ads Management
Our Google Ads management service is a monthly service, and is priced according to your planned advertising spend. Currently we only provide paid search with Google Ads. There is a charge to set your account up — also known as a “build”.
The “build” is the critical planning step where we work with you to define your ideal keywords, geographic specificities, competitors and bids. The fees for our Google Ads Services are due in advance of the month’s work.
We can have your new campaign ready for approval within 5 business days after the first month’s invoice and the setup fee is paid in full. We can also set up YouTube, display network, re-marketing, or shopping ads in addition to standard search ads. Google Ads Reports are sent out on the 2nd day of each month, in PDF format with the essential information.
Our 2020 Google Ads Management Pricing is as follows:
Your Monthly Ad Spend
Our Management Fee
Setup / Build (one-time)
$1K to $3,999
$4K to $6,999
$7K – $9,999
$10K – $20K